Better Buy: Plug Power vs. Canadian Solar

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2018 was a rough year for renewable-energy stocks. For example, shares of Canadian Solar (NASDAQ: CSIQ), one of the world's largest solar panel manufacturers, were down 16% for the year. That's bad, but the hydrogen fuel cell industry was hit even harder. Shares of Plug Power (NASDAQ: PLUG), the No. 2 manufacturer of fuel-cells, were off by 47.5%.

But green energy is the wave of the future...isn't it? Maybe these 2018 losers are ripe to become 2019's big winners. Let's dig deeper into these renewable-energy companies (and their industries) and see which looks like the better buy.

A man's hand holds a lit Edison bulb against a background of green grass.
A man's hand holds a lit Edison bulb against a background of green grass.

Many green-energy-industry companies have underperformed in 2018. Image source: Getty Images.

Solar meets headwind

For Canadian Solar in 2018, the company was in the wrong place at the wrong time.

The wrong place was outside the United States, as 30% tariffs on imported solar panels that were implemented in 2017 remained in place throughout the year. Some U.S. installers had imported large quantities of panels before the tariffs took effect, which caused a dip in sales as installers worked through those backlogs. The tariffs also made Canadian Solar's imported panels less attractive compared to those of domestic manufacturers like First Solar.

2018 was the wrong time for solar panel manufacturers across the globe, which have been squeezed by a rise in the price of raw silicon ingots -- an important component of solar cell manufacturing. Because solar panel makers don't manufacture most of their own ingots, a rise in the price of ingots results either in higher prices passed on to consumers or in tighter margins.

As if this squeeze wasn't bad enough, China -- which had been a big buyer of solar panels and an attractive option for companies wanting to sell outside the U.S. to avoid tariffs -- made big changes to its solar investment policy in June, effectively collapsing what had been a major market for Canadian Solar.

Finally, in 2015, Canadian Solar expanded into the project development space, building solar farms for which it supplied the panels. Those projects had been a driver of big margins. But recently, margins on solar project development have diminished.

In short, it's a challenging environment for solar in general and for Canadian Solar in particular. Nobody knows how U.S. or Chinese energy and trade policies might change -- or remain unchanged -- over the next few years, and any changes are likely to have an outsize effect on Canadian Solar. But in spite of all that, the growth opportunities for the industry, in general, are still massive.