Better Buy: Baker Hughes vs. Core Laboratories N.V.

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The stocks of Baker Hughes, A GE Company (NYSE: BHGE) and Core Laboratories (NYSE: CLB) are both down about 70% from the highs reached earlier in the decade. Their ups and downs along the way have been driven by the highly volatile price of oil, which is what underpins their oil drilling customers' results. Is this painful decline an opportunity to buy one, or both, of these energy services companies or should investors steer clear?

1. Very different business models

The key takeaway when looking at Baker Hughes and Core Labs is that they do very different things. At a high level, Baker Hughes owns drilling equipment that it then uses on behalf of customers (think companies like ExxonMobil and Chevron) to, hopefully, produce lots of oil. It's a capital-intensive business that faces high costs, which can be a huge headwind when oil prices fall since that generally leads to a dip in demand and pricing.

A man in a hard hat writing on a clipboard and another man typing on a laptop, with an oil well in the background.
A man in a hard hat writing on a clipboard and another man typing on a laptop, with an oil well in the background.

Image source: Getty Images.

Core Labs, on the other hand, is focused on helping energy companies maximize the results of their drilling efforts. To simplify things a great deal, it does this by analyzing drilling samples so that it can make suggestions on how a customer can enhance its production. While it needs state-of-the-art equipment to do this, it's a lot different than owning and operating heavy equipment. While an oil industry downturn will hurt, it isn't likely to be as big a hit on the bottom line.

For example, despite a deep oil downturn in mid-2014, Core Labs has remained profitable in each of the last 10 years. Baker Hughes hasn't existed in its current form for very long, after pairing its business up with GE's oil and gas division (more on this below), but before that deal, neither Baker Hughes nor GE's energy business was performing very well.

To put some numbers on this, Baker Hughes business lost nearly $4.50 a share in 2015 and another $6.30 or so in 2016. Shortly thereafter, the complicated merger/spinoff deal with GE was consummated. GE's oil and gas division, meanwhile, never stood on its own, but saw revenue fall 14% in 2015, with profits declining 12%. In 2016, GE's oil and gas business suffered a nearly 22% revenue drop and an even more painful 42% tumble in profits. Putting these two together in 2017 led to a loss of $0.17 a share before the oil upturn allowed the now-larger combined entity to get back into the black in 2018. There's no particular reason to believe that another deep oil downturn wouldn't again lead to red ink at the new Baker Hughes.