Best Stock to Buy Right Now: Dollar General vs. Dollar Tree

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It's been a tough year for investors in discount retailer Dollar General (NYSE: DG) and Dollar Tree (NASDAQ: DLTR), and as a result, both stocks are struggling mightily. The good news is that both stocks are trading at rock-bottom valuations, so if the businesses turn around, investors stand to gain.

Let's take a closer look at Dollar General and Dollar Tree to understand what's gone wrong. Let's also explore what the future holds for these two beaten-down stocks, to determine which has more potential for a turnaround.

Here's why Dollar General and Dollar Tree are struggling

Since investments are forward-looking, any time a business displays weak demand, its stock will sell off naturally. Dollar General's management recently revised its fiscal 2024 sales outlook from 6% to 6.7% to approximately 4.7% to 5.3% growth, compared to its fiscal 2023 net sales of $38.7 billion. On its most recent quarterly earnings call, management pointed to a decline in the average transaction, as its core customer "will continue to feel financial pressure for the duration of the year, and the promotional environment will remain elevated beyond what we had initially anticipated."

Additionally, Dollar General management halted its share repurchase program despite having $1.4 billion remaining, signaling to shareholders that its stock may be overvalued. As a result, Dollar General's stock is down 32% since reporting its fiscal second-quarter 2024 results, and down 38% for the year.

Dollar General's competitor, Dollar Tree, faces similar issues, resulting in weaker-than-expected demand. Dollar Tree's management revised its fiscal year 2024 sales outlook to $30.6 billion to $30.9 billion, a decline from its original projection of $31 billion to $32 billion. For comparison, Dollar Tree generated $30.6 billion in net sales for its fiscal 2023. On the company's most recent earnings call, Dollar Tree COO Mike Creeden also cited consumer pressures for the revised outlook, noting: "Inflation, interest rates, and other macro pressures have a more pronounced impact on the buying behavior of these customers."

Dollar Tree's Family Dollar stores are particularly struggling, with management pointing to weaker demand from its core lower-income customers. As a result, the company is closing underperforming Family Dollar stores. It also initiated a review of "strategic alternatives," including "a potential sale, spin-off, or other disposition of the business."

Due to stagnant sales growth and uncertainty around Family Dollar, Dollar Tree's stock is down 50% year-to-date. In contrast to Dollar General, Dollar Tree continued its share repurchase program in its latest quarter, spending $91 million to repurchase 750,000 shares at an average price of $120 per share. In hindsight, this doesn't look like the best use of capital, considering its stock is hovering around $70 per share.