On top of all of this, the broker offers great customer support, educating you on how to invest and giving you a fast response. Buy-and-hold investors may be especially interested in Schwab for its low trading costs, low-fee funds and a wide offering of retirement accounts.
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Best for: Overall experience, research, customer support
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Commission: $0 per stock or ETF trade; 65 cents per options contract
Ally Invest is an excellent add-on for customers of Ally Bank who need a fully functioning broker that can execute all kinds of trades – stocks, ETFs, bonds, mutual funds and even forex, if you’re into that. You’ll get the industry standard commission on stock and ETF trades, and you can get an industry-beating commission on options contracts, at just 50 cents.
The broker also charges no trading fees on more than 17,000 mutual funds, though other fund expenses may apply, depending on the fund.
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Best for: Low trading commissions, Ally Bank customers
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Commission: $0 per stock or ETF trade; 50 cents per options contract
If you want access to all types of investing, then E-Trade can give you that, with the ability to trade stocks, bonds, options, ETFs, mutual funds and futures. You’ll also be able to buy more than 6,000 mutual funds with no transaction fee.
You’ll get extensive customer support (think 24/7 access across email, phone and online chat), a high-quality mobile app in Power E-Trade and plenty of research and market commentary, if you’re looking for it.
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Best for: Active trading, robust trading platforms, no-transaction-fee mutual funds
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Commission: $0 per stock or ETF trade; 65 cents per options contract, with a discount to 50 cents for 30 or more trades per quarter
Firstrade offers investors commission-free trading in stocks, ETFs and options, the latter of which is still a rarity among brokers. You’ll also have several different account-type options, including a variety of IRAs and education savings accounts as well as a solid research offering. Firstrade’s mobile app is highly rated and offers advanced features.
In addition to those strong positives, Firstrade offers a wide range of mutual funds without a trading fee, more than 11,000, but the funds themselves may still charge sales commissions. The broker added the ability to purchase fractional shares of stock in late 2023, so that feature may appeal to newer investors.
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Best for: Options traders, research, mobile app
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Commission: $0 per stock or ETF trade; $0 per options contract
With its stripped-down trading interface, Interactive Brokers only looks like a no-frills broker. But this “broker to the pros” has put all its resources into creating a great experience for active traders. So it’s no surprise that it’s a top choice among advanced traders and those who value the finer points, such as swift trade execution. Volume-based discounts and a pro-level trading platform are enticing to many of these active traders.
Interactive Brokers is an ideal choice for investors focused on keeping costs to a minimum. Active traders using the Pro platform will pay $1 minimum commission (or a half-cent per share above 200 shares), while users in the Lite tier won’t pay commission on stocks or ETFs. You’ll also have access to more than 18,000 mutual funds without a trading fee, tops in the industry, and you won’t have to worry about annoying account or transfer fees.
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Best for: Active trading, tradable securities, low-cost margin trading
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Commission: $0 (Lite service) or $1 minimum per trade (Pro service), with volume discounts available; 65 cents per options contract
Merrill Edge’s strongest suit is the research it offers clients, which comes from the broker’s extensive in-house team of analysts. The package includes detailed analyst reports for companies that it covers, and Merrill also offers good educational material for beginning investors.
One of the best features is the broker’s integration with Bank of America, so you can move money quickly from bank to broker, and it all comes at a great price: free!
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Best for: Research, Bank of America customers, customer support
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Commission: $0 per stock or ETF trade; 65 cents per options contract
Webull is lesser known than its rival Robinhood, but the trading app also allows customers to trade everything from stocks and ETFs to options and cryptocurrencies commission-free. While you’ll be able to reach customer service through the phone 24/7, the educational resources are severely lacking for an app that targets new investors.
Webull offers attractive charting, if that’s important to you, but it’s only part of the mobile experience. Each stock has a comprehensive page with links to news and other third-party content, and you can see what other traders are saying about it, too. You’ll get instant funding of your account as well as the ability to purchase fractional shares.
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Best for: Commission-free trading, cryptocurrency trading, mobile trading
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Commission: $0 per stock or ETF trade; $0 per options contract
The brokers below also scored highly under Bankrate’s methodology and excel in a number of features that may appeal to certain investors.
Tastytrade may have an unconventional name for a brokerage, but it’s not less firmly committed to providing an attractive environment for traders, especially options traders. It charges a commission on only the buy side of an options trade and also caps the total commission to $10 on any options leg, making for attractive pricing if you’re making higher-volume trades. You’ll also be able to trade cryptocurrency as well as stocks, ETFs and futures, but not mutual funds.
Robinhood brings an attractive and smooth mobile app to the trading game, allowing you to buy stocks, ETFs, options and cryptocurrency with no out-of-pocket commission. You’ll also get to buy fractional shares, and Robinhood Gold members can earn an attractive interest rate on their cash balances here. Plus, Robinhood now lets you open an IRA and provides you a match on your contributions.
Moomoo is a newer entrant to the brokerage world, but it’s been aggressive about attracting customers with good prices. It offers the usual no-commission trading on stocks and ETFs, but ups the game with no-cost options trading, too. Moomoo also offers low margin rates, making it an interesting place for traders looking for this feature.
You won’t struggle to find securities to trade at TradeStation, which allows users to buy and sell traditional assets like stocks and ETFs, as well as less common ones like futures. Plus, you can do it all through the broker’s sophisticated mobile app or desktop trading platforms.
Known for its cost leadership in the fund industry, Vanguard also offers commission-free trading in stocks and ETFs. You’ll also find more than 3,000 no-transaction-fee mutual funds available. But its mobile app is basic and doesn’t match the performance of industry leaders. You’re also only able to reach customer service over the phone Monday through Friday.
SoFi Active Investing does a lot right for newer investors, including no commissions on stocks, ETFs and options. SoFi’s fractional share plan allows clients to purchase partial shares of stock and reinvest any dividends in them, too, helping get all your money working for you. The brokerage account is a solid add-on option if you’re already working with the company another way, perhaps with a loan or bank account.
An online brokerage account is a specialized financial account that allows you to invest in a number of different assets, including stocks, exchange-traded funds (ETFs), mutual funds, bonds, options and more. And because it’s online, this kind of account allows you to access the market on your computer or mobile device without the help of a human advisor from a full-service brokerage.
If you’re just getting started, the world of investing can seem daunting. It’s good to start slowly and work your way into it. The good news for investors is that it’s never been easier or cheaper to trade with an online broker. As you’re looking for a broker, you’ll first want to consider your needs:
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Are you looking to trade short-term or invest long-term?
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Do you need a fully featured broker that gives you access to retirement accounts such as a Roth IRA or business accounts such as a SEP IRA?
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Are you looking to invest regularly but not really follow the market closely?
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Do you want to invest in individual stocks or do you prefer funds?
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How much customer support do you need?
Some brokers will fall straight out of contention, if you need a Roth IRA, for example, and the broker doesn’t offer it.
After you’ve established your needs, you can begin to consider how each broker may meet those needs. Some brokers such as Interactive Brokers really cater to advanced traders, while others such as Charles Schwab and Fidelity Investments make it easy for beginners and long-term investors to start.
And if you’re just looking to trade with a mobile app and don’t want some of the frills, then you might also consider turning to Robinhood or Webull.
Finding the right broker starts with you identifying what your needs are and then matching up with a broker that closely meets them.
The Securities Investor Protection Corporation, or SIPC, protects the clients of brokers who are covered by the plan, including those listed above. Think of it as a kind of FDIC for brokers. That means it protects a customer’s assets, up to $500,000 in total with a $250,000 limit on cash, in the event that the broker fails. Some brokers such as Interactive Brokers take out even more insurance to reassure their customers that their assets are safe with the broker.
But this insurance does not protect you from making a bad investment and losing money. You can buy a stock and it can decline in value, and its price may not rise again to what you paid. While FDIC-backed bank products are fully insured, market-based products can lose money. That said, a long-term investment in a broadly diversified group of stocks can perform very well.
Beginning investors should focus on brokers that are investor-friendly, offer a lot of education and research and have strong customer service. These factors are key to new investors learning the basics of long-term investing and how to navigate the market and the brokerage.
In the 2025 Bankrate Awards, Fidelity came out on top as our best broker for beginners, with Schwab, Interactive Brokers, E-Trade and Merrill Edge also performing well. Fidelity’s low costs, research and educational materials, as well as its strong customer service offering, makes it tough to beat for new investors.
Brokers with strong customer support allow you to contact them and ask questions, sometimes at any hour of the day via phone or chat. They’ll also have educational sections on their site that walk you through how to trade on their platform, what to look for in an investment and more.
Strong research is also helpful if you’re just getting started. If you’re looking to buy stock funds, such as ETFs or mutual funds, it’s helpful to have a broker who can screen for the best picks. If you’re looking to buy individual stocks (which can be riskier for new investors), you’ll want to look for a broker that provides research on the company and its future prospects. But even with those resources, you’ll still want to come to your own decision on how and why to invest.
Bankrate has reviewed the best brokers for beginners and offers its top picks.
Selecting a broker requires you to think about your needs, because the deciding factor is not always about price. If you’re a buy-and-hold ETF investor, you’ll probably need something different than if you’re an active trader. While new investors might find choosing a broker to be daunting, you aren’t likely to go wrong with any of the names mentioned above. The bigger step is just getting started, so don’t delay. Once you’ve found a broker, you can begin plotting your way to a more secure financial future.
