Friday, August 14, 2020

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Retail sales will offer a final look back at a stimulus-supported recovery.

In just a few hours, investors will get the July reading on retail sales.

Wall Street expects the report will show sales increased 2.1% last month, a more modest increase after a 7.5% jump in June.

June’s retail sales data brought this measure of consumer spending back above levels that prevailed before the pandemic.

And in doing so affirmed the strength of the economic comeback in the early part of the summer and the effectiveness of enhanced unemployment benefits and stimulus checks sent out as part of the CARES Act.

But over the last few weeks, the economic situation has changed considerably.

Oren Klachkin, lead U.S. economist at Oxford Economics, noted Thursday that the firm’s recovery tracker running through the week of July 31 fell for the fifth time in eight weeks.

“The sugar rush from re-openings has clearly faded,” Klachkin writes.

Since July came to a close, workers have been sent off what Deutsche Bank economists call the “benefits cliff” with no clear path in sight to offering more aid in the months ahead. And with a surge in the virus during July, the labor market stalled and real-time measures of economic activity flatlined.

“Last month we argued that rapid and robust fiscal stimulus was a critical driver of the initial V-shaped recovery in consumer spending and therefore that several benefits cliffs could endanger this momentum if government support was removed prematurely,” said Matt Luzzetti, chief U.S. economist at Deutsche Bank.

“The evaporation of these benefits highlights near-term downside risks to consumer spending, particularly for lower income households, which have been a critical engine of the recovery despite being disproportionately more likely to lose a job during the pandemic — a testament to the effectiveness of the income supplement.”

Luzzetti adds that while the White House announced it would take executive action last week to reallocate unused dollars from the CARES Act to supplement existing unemployment programs, there remain challenges — both legal and practical — to getting this aid into the hands of consumers.

And as the following chart from Deutsche Bank shows, monies disbursed through unemployment programs have fallen sharply in August.

In addition to being harmed by this “benefits cliff” July’s retail sales data should also show the economic recovery entered a softer environment as case counts surged and tailwinds from pent-up demand following April’s lockdown abated.