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BEN, Swiss Life Launch AI Partnership for Global Insurance Solutions

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Brand Engagement Network, Inc.
Brand Engagement Network, Inc.

WILMINGTON, Del., April 01, 2025 (GLOBE NEWSWIRE) -- Brand Engagement Network Inc. (BEN) (Nasdaq: BNAI), an innovator in AI-driven customer engagement solutions, has announced a strategic partnership with Swiss Life Global Solutions. This collaboration will integrate BEN’s innovative AI technology to help Swiss Life’s clients and network partners implement generative AI-based solutions that enhance customer value via digital health, mental health and financial wellbeing services.

Swiss Life has taken thoughtful steps toward responsible AI adoption, grounded in its core values of trust, transparency, and long-term impact. In collaboration with BEN, the company published the white paper “Time to Chat About the Bot: Is the Insurance Sector Ready for the AI Transformation?“ on June 13, 2024, outlining how AI can enhance customer engagement, improve compliance, and combat fraud. This new partnership builds on that shared vision, delivering secure and scalable AI solutions designed to support insurance operations.

Operating in over 85 countries, Swiss Life Global Solutions offers cross-border life insurance and employee benefits, backed by more than 250 billion Swiss francs (approximately $280 billion) in assets. Planned applications for the partnership include streamlining sales and enrollment, reducing call center volume, and enhancing member services with self-service tools for coverage details, policy updates, claims, and more.

“Generative AI has the power to transform the insurance industry by streamlining operations and enhancing the customer experience,” said Michael Hansen, CEO of Swiss Life Network. “We’re excited to partner with BEN to help our clients modernize key processes like sales, enrollment, and member services—delivering efficient, cost-effective solutions that strengthen workforce value and improve the overall employee experience.”

“We’re excited to work with Swiss Life to bring the power of generative AI to their global clients,” said Paul Chang, CEO of Brand Engagement Network. “BEN’s technology is built to offer tailored, transparent solutions with a strong focus on data security and privacy. In an industry where trust is essential, we provide tools that enhance customer engagement and operational performance while protecting sensitive information.”

About Swiss Life Global Solutions
Swiss Life Global Solutions, the cross-border competence center of the Swiss Life Group, provides multinational companies with compliant global insurance solutions in 85 countries. Through the Swiss Life Network, a partnership of over 80 local insurers, it offers flexible, tailored employee benefits, including life, risk, health, and pension coverage. Serving more than 450 companies and over a million insured employees, Swiss Life Global Solutions enables clients and their employees to live self-determined lives with confidence.
For more information, visit www.swisslife-global.com.