Yahoo Finance

The announcement comes as 71% of U.S. homeowners plan to update their home exterior with stain and 81% with
paint in 2025, according to a new study by Behr¹

SANTA ANA, Calif., March 19, 2025 /PRNewswire/ -- Behr Paint Company has selected Cedar, a warm, earthy hue inspired by the natural tones of cedarwood, as its 2025 Exterior Stain Color of the Year. The launch comes as 82% of homeowners are choosing to invest in the look and feel of their current home instead of buying a new home this year, according to a new study by Behr.

"As the spring season turns consumer attention to outdoor projects, Cedar is the perfect choice for homeowners looking to apply an inviting shade to exterior wood surfaces," said Andy Lopez, Sr. Vice President, Head of Marketing at Behr Paint Company. "Cedar not only reflects the current consumer desire for natural, earthy tones, but it also combines classic characteristics with quality performance that will stand the test of time."

Alongside the Exterior Stain Color of the Year, Behr is also unveiling the brand's second annual Curb Appeal Collection to help homeowners simplify the color selection process and amplify the exterior aesthetics of their homes. In fact, 84% of homeowners say they would consider painting the exterior of their home a different color, but about half (51%) of homeowners believe there are too many factors when making an exterior paint choice. That is why Behr curated a collection of 45 on-trend exterior paint colors to take the guesswork out of the painting journey — whether a homeowner is planning a full home exterior transformation or tackling smaller projects like refreshing their front door or window trim. The colors draw inspiration from emerging trends shaping home exterior environments today and showcase a range of hues from natural, earthy tones to vibrant pops of color. As the desire for more personalized home design grows, the collection blends timeless elegance with contemporary vitality to meet diverse tastes.

"Cedar is a warm and earthy light golden-brown. It holds a richness and depth that enhances the natural beauty of wood for an elevated experience," said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. "Its tonality complements a variety of architectural styles, from minimalist modern to casual craftsman, and pairs perfectly with our latest Curb Appeal Collection."

Homeowners can seamlessly pair Cedar with the Curb Appeal Collection colors to achieve a cohesive look when updating their decks, porches, fences, doors and more. In fact, Behr has further simplified the color exploration by providing four sub-palettes within the Curb Appeal Collection that reflect various design styles: