Beeple, Bitboy, and a 'Dumping' Bored Ape: How It All Hit the Fan

It’s not every day that one of the most successful living artists in the world publishes an image of an embroiled crypto influencer covered in simian fecal matter. Nor is it necessarily typical for such an influencer to, in response, apparently compare said artist to renowned necrophilic cannibal and serial killer Jeffrey Dahmer.

But there’s not really such a thing as a typical day in crypto.

Late Wednesday evening, digital artist Mike “Beeple” Winklemann published a rather graphic depiction of an excrement- and cryptocurrency-covered Bitboy—a.k.a. crypto media personality Ben Armstrong—delighting in being defecated on by a giant Bored Ape. Why, some might ask?

Beeple was only the latest commentator to wade into the brown and murky waters of Bitboy’s latest financial ploy: a crypto token called BEN, designed to give citizens of the world the unprecedented opportunity to invest in people named Ben.

The Ethereum-based token was not originally created by Bitboy, but by a different Ben—the pseudonymous Ben.eth, another prominent crypto influencer. Though the token launched earlier this month at a near-worthless valuation, Bitboy almost immediately jumped on the moment to make an eyebrow-raising deal with Ben.eth, committing to pay roughly $430,000 in ETH and stablecoins for a 20% stake in the meme token and control over its liquidity pool.

Though BEN’s market cap currently sits just shy of $27 million according to CoinGecko—making Bitboy’s investment theoretically a sound one if he could somehow offload all of his BEN instantaneously without tanking the coin’s price—meme tokens like BEN often spike briefly after going viral, only to plummet to permanent relative worthlessness.