If you wished the home department store Bed Bath & Beyond would make a comeback, you are in luck.
Bed Bath & Beyond filed for bankruptcy and closed its stores in 2023, but the department store made the switch to sell products online after Overstock acquired the store’s intellectual property.
In June 2023, Overstock announced it completed the acquisition process, which includes the Bed Bath & Beyond brand, customer database, and website domain among other intellectual property.
Now the store will fulfil customers' long-awaited dreams of coming back to a physical store.
The Container Store announced on Tuesday a strategic partnership that would include Bed Bath & Beyond items being sold at the specialty retail chain, the press release said.
“We are excited about the opportunities this partnership unfolds for us,” Satish Malhotra, the CEO of The Container Store said in a statement. “Beyond’s enthusiasm for this collaboration is reflected in the investment they plan to make in The Container Store that will strengthen our financial position, allow us to continue to execute on our growth strategy, and deliver a best-in-class experience for our customers.”
Here is what you should know about the Bed Bath & Beyond and The Container Store partnership.
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In addition, Beyond Inc, the owner of Bed Bath & Beyond, Overstock and Zulily, agreed to invest $40 million in The Container Store through “a preferred equity transaction subject to certain terms and conditions, including an amendment or refinancing of The Container Store’s credit facilities in a manner commercially acceptable to Beyond”, the release said.
“Through the licensing of the Bed Bath & Beyond brand, The Container Store will enhance their store format and current general merchandise offering by incorporating the most popular Bed Bath & Beyond products to drive improved financial performance while providing customers a more comprehensive product offering for their home and organizational needs,” Marcus Lemonis, Executive Chairman of Beyond, Inc, said in a statement.
Expectations for the Bed Bath & Beyond and The Container Store partnership
According to the press release, the two companies hope to:
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Benefit from The Container Store’s 102 store locations to launch the Bed Bath & Beyond brand that will include an assortment for kitchen, bath, and bedroom products. These items will be co-branded.
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Offer a loyalty program, multiple payment solutions and protection products through The Container Store brick-and-mortar locations and website.