DENVER, CO--(Marketwired - Jun 27, 2014) - Barfresh Food Group, Inc. (Barfresh) (OTCQB: BRFH), a developer and manufacturer of frozen, ready-to-blend beverages for quick service and casual restaurants, has signed an exclusive agreement with BMW Management, the largest Sizzler franchisee in the U.S., to offer Barfresh's complete line of Smoo® ready-to-blend smoothies, shakes and frappes.
The rollout to all 23 of the franchisee's Sizzler restaurants throughout California follows a successful six-month pilot program at two locations.
"Our new, exclusive partnership with this highly successful Sizzler franchisee demonstrates the tremendous value proposition our Smoo product line offers the quick service and casual restaurant marketplace," said Riccardo Delle Coste, President and CEO of Barfresh. "It's been a pleasure working with the BMW Management team as they flawlessly rolled out our frozen beverage platform throughout their Sizzler restaurants."
The proprietary Smoo system uses controlled, pre-packaged portions to deliver delicious, freshly made frozen beverages that are quick, cost efficient and generate no waste. Unlike traditional methods, the all-in-one Smoo packs include everything needed to produce a flavorful, freshly made smoothie, shake or frappe -- even the ice. This results in a consistent customer experience every time, and allows for simple, low-cost inventory management.
"In a fiercely competitive market, being able to offer an all-natural product like Smoo to our increasingly health-conscious patrons provides a great value-add," said Gary Myers, president and CEO of BMW Management. "The minimal capital and counter space requirements, along with very attractive price points, separates Smoo from other frozen beverage alternatives."
"As a restaurant owner for more than 30 years," continued Myers, "we've found our success has always come from maintaining a customer-first culture based on integrity, service, and a warm and caring atmosphere. Barfresh's products and people support this philosophy."
As Barfresh works to execute and deliver on business they have been developing, such as major quick service restaurants and additional distribution partners in the U.S. and abroad, the company has doubled its annual production capacity to 14 million units. Additionally, they have retained additional sales personnel, specifically in the California territory, to support the company's growth in the frozen beverage marketplace.
"Given the anticipated demand for our products," continued Delle Coste, "we've already doubled our annual production capacity to 14 million units and are in active discussions with numerous contract manufacturers to significantly further ramp up our capacity. We have been making significant progress with our customer pipeline and expect to have more announcements in the near future."