In This Article:
Company Expands Presence in Education Channel with Addition of Approximately 1,300 Schools Serving Half a Million Students
LOS ANGELES, Jan. 30, 2025 (GLOBE NEWSWIRE) -- Barfresh Food Group Inc. (the “Company” or “Barfresh”) (Nasdaq: BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, today announced multiple new customer wins in the Midwest education market. These new school additions represent approximately 1,300 schools across the region. Several of these schools have already begun serving Barfresh's portfolio of better-for-you smoothie beverages on their breakfast menus, with additional implementations set to continue through the start of the 2025-26 school year.
A key highlight of this announced expansion is the Company’s recent approval from AEA purchasing, a regional educational service provider, responsible for the menu items representing approximately 1,200 schools in the Midwest. After a series of successful tests with the purchasing group and their representative members (the schools, including the students at the schools), Barfresh’s Twist & Go™ smoothies were approved for the breakfast and a la carte menus. Initial rollout of Barfresh smoothies has begun across several of their member schools. Following strong early reception, the Company anticipates expanding to additional schools within the AEA’s network during the 2025-26 school year.
Riccardo Delle Coste, the Company’s Chief Executive Officer, stated, “The Midwest market represents a significant opportunity in our K-12 growth strategy. Our relationship with the school districts as well as AEA, which is the group responsible for approving menu items, demonstrates the effectiveness of working with regional educational service providers to expand our reach to schools of all sizes. The strong reception from schools currently rolling out our products validates the demand for convenient, better-for-you beverages in the education channel. Additionally, our new Pop & Go™ 100% Juice Freeze Pops product line, which is currently in regional testing, represents a significant growth opportunity as we prepare for national rollout. This innovative product targets the lunch menu segment, where placement volume is typically 3 to 5 times higher than breakfast menu placement. As we continue our national expansion, these new customer wins and product innovations further strengthen our position in the education channel."
About Barfresh Food Group
Barfresh Food Group Inc. (Nasdaq: BRFH) is a developer, manufacturer and distributor of ready-to-blend and ready-to-drink beverages, including smoothies, shakes and frappes, primarily for the education market, foodservice industry and restaurant chains, delivered as fully prepared individual portions or single serving and bulk formats for on-site preparation. The Company’s single serving, on-site prepared product utilizes a proprietary, patented system that uses portion-controlled pre-packaged beverage ingredients, delivering a freshly made frozen beverage that is quick, cost efficient, better for you and without waste. For more information, please visit www.barfresh.com.