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New DVM technology enables anyone to build and manage a Super Bundling subscriptions hub, delivering sophisticated, multi-product consumer bundles

CAMBRIDGE, United Kingdom, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Bango (AIM: BGO) today announces the launch of the world’s first all-in-one technology for Super Bundling, allowing any business to build and launch a state-of-the art subscriptions hub.

The new technology is part of the latest Digital Vending Machine® (DVM™) product release from Bango, which is used by leading subscriptions hubs like Verizon +play and Optus SubHub.

The need for this technology follows rising demand from subscribers, with research from Bango showing that 35% have lost track of how much they pay for subscriptions, while 49% are annoyed they can’t manage all of their accounts and services in one place. As a result, 73% now want one single ‘hub’ for subscriptions.

Super Bundling subscriptions hubs are increasingly used by telcos, banks and retailers to drive customer engagement, build loyalty and unlock new revenue streams, with 88% of telco leaders planning to launch a subscriptions hub.

The new Digital Vending Machine CX provides the key functionality needed to deliver an all-in-one Super Bundling product, allowing telcos, banks, retailers and other businesses to:

• Quickly launch a branded subscriptions hub with pre-built, responsive, templates for desktop and mobile screens

• Connect and offer sophisticated deals with hundreds of subscription partners including leading streaming services like Netflix, Disney+, Amazon Prime and YouTube Premium

• Analyze the performance of subscriptions, bundles and offers, tracking trends in activations and cancellations in real time
  

Bango estimates that this white-label solution will save telcos and other resellers up to 18 months when developing and launching subscriptions hubs in future.

Bundling just got easier

The new DVM CX is one part of a wider update to the Digital Vending Machine®, designed to make all forms of subscription bundling easier for any content provider or reseller, from end to end.

Key features of the new end-to-end update include:

• Offer management including plan lifecycle: Effortlessly create and manage simple to complex subscription bundles with flexible pricing, discounts, and phased plans. Our powerful tools cut setup time from days to minutes, ensuring agility in launching and optimizing offers.

• Migration engine: Migrate existing, live consumer subscriptions onto a Super Bundling hub with no loss of service.
  

• Offer orchestration: Seamless, automated workflows that instantly activate subscriptions when customers select an offer. No delays, no friction - just fast, effortless onboarding.
  

• Smart top ups: Purpose built to support Top Up business models for offers, providing hassle-free subscription top-ups and renewals without interrupting the subscriber’s service
  

• Partner discovery: Explore and connect with over 100+ subscription services in the DVM ecosystem.