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Report is a must-read playbook for enterprises to maximize engagement, improve deliverability and future-proof their business text messaging strategies

RALEIGH, N.C., Feb. 25, 2025 /PRNewswire/ -- Bandwidth Inc. (NASDAQ: BAND), a leading global enterprise cloud communications company, today announced the release of its highly anticipated 2025 State of Messaging Report, which reveals the key trends shaping business messaging for enterprises worldwide.

As businesses navigate rising consumer expectations, evolving industry requirements and the emergence of next-gen messaging channels, Bandwidth's new report provides critical insights to maximize engagement, improve deliverability and future-proof messaging strategies.

"Messaging remains one of the most powerful channels for enterprise communications, but the landscape is shifting rapidly," said Tim Sherwood, Senior Vice President of Messaging and Mobility at Bandwidth. "With Apple's adoption of RCS, along with global regulatory complexity and rising concerns over security and fraud, enterprises must evolve their approach to business messaging. Our latest report provides the knowledge and tools business senders need to adapt in this dynamic space and optimize their messaging investments to drive better consumer engagement."

Key findings from the report include:

1. RCS will drive the next evolution of business messaging. With RCS (Rich Communication Services) now enabled on Apple devices, businesses are preparing for a more interactive, secure and engaging messaging experience. According to the report:

• 66 percent of businesses plan to increase their use of messaging once RCS is widely available.

• 41 percent plan to use RCS for marketing campaigns, while 25 percent will leverage it for customer support.

2. Verified sending is a game-changer for building consumer trust. Consumers are increasingly skeptical of links sent via SMS due to phishing and fraud concerns. According to the report:

• Branded messaging and verified sender status, features enabled by RCS, are becoming essential for enterprises to build trust and engagement.

• Verified messages allow businesses to use custom branding, rich media and interactive features directly within the native messaging app–improving response rates and consumer confidence.

3. Messaging rules and requirements are driving up costs. The report provides a best practices framework for navigating industry requirements and developing a strategy for long-term success. According to the report:

• Businesses that fail to comply with registration requirements risk lower deliverability, increased costs and potential messaging disruptions.

• 25 percent of businesses reported paying more due to recent changes in messaging rules and requirements.