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AXIL Signs Agreement with Beretta Hellas LTD to Distribute AXIL Hearing Protection and Enhancement Products in Greece

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LOS ANGELES, April 15, 2024 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (“AXIL,” “we,” “us,” “our,” or the “Company”) (NYSE American: AXIL), an emerging global consumer products company for AXIL® hearing protection and enhancement products and Reviv3® hair and skin care products, today announced a distribution agreement (“Agreement”) with Beretta Hellas LTD, a subsidiary of Beretta Holdings to distribute AXIL hearing protection products in Greece.

The Agreement presents a unique opportunity for AXIL to expand its EU presence in partnership with a highly prestigious brand and a staple within the hunting, sporting, and defense community. The Agreement includes AXIL’s lineup of hearing performance systems, including GS Extreme 2.0®, XCOR®, XCOR Digital®, and the Trackr™ series hearing solutions.

Beretta Hellas has a presence in all the important shooting ranges in Greece and sponsors major events and competitions, having a stable presence in shooting ranges and an ascending progress in the field. In the recent years the company has successfully operated in the defense and law enforcement segment.

About Baretta Hellas

Beretta Hellas Ltd was founded in 1965 and is a subsidiary of Beretta Holding. For almost 60 years, Beretta Hellas remains a leader in the hunting and competition segment in Greece. Beretta Hellas has also established distribution networks in many countries mainly in the Balkan region & Cyprus, providing a variety of products such us shotguns, pistols, cartridges, pistol ammunition, red dot sights, airguns, binoculars, gun accessories.

About Baretta Holding

Beretta Holding S.A. is the holding company for the famous industrial group and holds direct or indirect participation in the 32 companies that currently make up the group which is a recognized leader in the sector of light firearms dedicated to hunting, sporting and personal defense and considered a key partner of the governments worldwide as it is a supplier of integrated solutions utilized by their defense departments and agencies involved in the law enforcement duty.

About AXIL

AXIL (NYSE American) is an emerging global e-commerce consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3 Procare brand - selling products in the United States, Canada, the European Union and throughout Asia. To learn more, please visit the Company's website at www.reviv3.com and, for the AXIL® brand, visit www.axilbrands.com.