Avivagen Announces Proposed Private Placement

OTTAWA, ONTARIO, August 23, 2013 - Avivagen Inc. (VIV.V), a wellness company developing and delivering products that support and enhance the health and quality of life for animals and the people who care for them, announces that it intends to complete a private placement of units for gross proceeds of up to $1.5 million.

This private placement is expected to involve the sale of units, each comprised of one common share and one-half of a common share purchase warrant, for a unit price of $0.07. Each whole warrant will entitle the holder to acquire one common share of Avivagen at an additional purchase price of $0.12 for three years from closing. The proposed private placement is the result of inbound indications of investor interest and is expected to close within the next ten (10) business days.

Avivagen expects that it will pay finders' fees in connection with the private placement, the amounts of which will be disclosed in the news release issued upon the closing of the transaction. The net proceeds of the proposed offering will be used to fund working capital, product development and commercialization expenditures and for general corporate purposes.

The securities issued under this private placement will be subject to restrictions on transfer, including a hold period ending four months after issuance. The private placement remains subject to a number of conditions, including, but not limited to, the execution of subscription agreements with investors and TSX Venture Exchange approval. This news release does not constitute an offer to sell or a solicitation of an offer to buy any securities.

About Avivagen Inc.

Avivagen Inc. is a publicly-listed life sciences company trading on the TSX Venture Exchange under the ticker symbol "VIV". The Company's goal is to develop and deliver scientifically-proven solutions that can truly benefit companion and production animals by employing natural mechanisms for maintaining good health. Avivagen's targeted markets include Pet Wellness and Livestock Productivity.

The company has sites located in partnership facilities of the National Research Council of Canada (NRC) - in Ottawa, Ontario and Charlottetown, Prince Edward Island. More information can be found at www.avivagen.com.

About OxC-beta

Avivagen's proprietary and patent-protected technology is based on its discoveries concerning carotenoid antioxidants. The novel natural compounds discovered by Avivagen support the body's own systems to maintain and enhance health, particularly by supporting immune function. Avivagen's commercial-stage application of its technology is Fully-Oxidized beta-Carotene (OxC-beta). OxC-beta compounds occur naturally as carotenoid oxidation products in vegetation, but in minute amounts. They have been developed to support the health of companion animals and for use in the global food animal market.