Multinational insurer Aviva has deployed the Reltio Data Cloud solution for real-time data intelligence to personalise customer experiences.

The UK-based insurer previously struggled with fragmented data across different systems, which impeded a view of customer interactions, the press release said.

The decision to adopt Reltio's solution came after evaluating various vendors to replace Aviva's legacy IBM Master Data Management system.

The new platform will provide Aviva with a real-time, “360-view” of customers, streamline data quality and support the delivery of personalised experiences.

With the assistance of a Reltio Premiere Delivery Partner, Aviva has migrated 37 million customer profiles, facilitating improved functionality across teams.

The company continues to work with this partner and Reltio Professional Services to fully utilise the Customer 360 methodology.

The Reltio Data Cloud solution now supports Aviva's operations including the MyAviva app, which offers customers real-time access to their policy details.

The implementation also aims to enhance marketing and analytics, integrating additional third-party data.

Aviva customer data head Bijan Yeylaghi said: “Reltio has a proven track record as a data unification and management leader with vast expertise in highly regulated industries. We have a true partnership with Reltio. Now that we have gone live, we are already seeing great progress toward achieving our data transformation goals around improving customer service, while also unlocking additional business value from our customer data.”

Reltio CEO and founder Manish Sood stated: “Legacy MDM was built for data at rest. The future belongs to data in motion. Aviva didn't just choose a solution for today; they invested in a future where data agility is paramount, especially in the age of AI. They have removed the limitations of a legacy system, embracing a platform that scales to meet the speed and demands of today’s business.”

Recently, Aviva collaborated with CyberCube to advance its cyber risk management strategy.

"Aviva implements Reltio Data Cloud solution to unify data " was originally created and published by Life Insurance International, a GlobalData owned brand.

 

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