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"Increasing the usage of our devices is the fundamental first step in our commercialization programme," said Avita CEO Adam Kelliher. "We know that once medical professionals experience the first-hand clinical and health-economic benefits from using the device, and see the transformative outcomes in their patients, they will buy recurrently. So we are putting great efforts to create this virtuous cycle. The increased device usage shows that we are on the right track and we will keep working on this steady build. "

To support this fundamental activity, Avita has made several strategic hires, including the appointment of Troy Barring to the role of COO, a position he assumed from Tim Rooney, who will now be focused solely on his role as CFO. To further improve its commercialization efforts, Avita added a new VP of sales and marketing, Ross Saunders. These two hires were specified by their prior experience in developing markets which require specialist training; this continues the trend of adding human capital that is adept at building the infrastructure required to properly launch the Company's commercialization strategy. The addition of these two industry veterans will be valuable as the Company rolls out the strategy with an emphasis on regional deployment of educational and clinical resources to develop Centres of Excellence to drive recurrent product usage and position Avita for long-term success.

The Company has recognised that a key reason why previous sales strategies in various territories have achieved limited traction is due to the lack of in-market training and support. To achieve stronger recurrent sales, the focus now is to ensure each key market has a Preceptorship Programme, a Centre of Excellence as a reference centre for Peer to Peer support and sufficient clinical and health economic data to support reimbursement activities. In addition, we will add clinical support resources for thorough training of sales representatives, in-servicing of each new customer, and maintaining close contact with a growing group of Key Opinion Leaders. This emphasis is expected to lead to a more rapid product acceptance and building a pattern of repeat sales. This activity in the US will be directly supported by BARDA, which is funding an education strategy to ensure leading burns surgeons are adept at Avita's approach. BARDA is also funding a premier health economics agency to investigate how Avita's devices may save money by reducing patient's length of stay and saving on other costs typically associated with the current standard of care.

As part of its focus on Asian markets, the Company conducted a series of conferences in China, in which experts from Europe and Australia addressed some 300 Chinese clinicians on the benefits of using ReCell® for the skin condition, Vitiligo. Avita's distributor in China, Sinopharm, pushed ahead with its activity plan focused on Beijing, Shanghai, Guangzhou, and Xian, with the appointment of regional sub-distributors, and the commencement of clinical evaluations in leading hospitals. Avita signed on a Malaysian distributor and appointed distributors in Japan and South Korea who made progress towards regulatory approval. Distributors are allowing the Company to quickly put additional feet on the ground in the target markets, freeing the Avita team to focus its investment on building user experience and developing Key Opinion Leaders.

The Company's clinical programme continued apace, with the enrolment of the first patient in a study of ReGenerCell™, exploring how the device may treat Diabetic Foot Ulcers (DFUs). This UK-based study takes the Company into a treatment area of massive significance, given the growing global incidence of diabetes. Elsewhere, the Company entered into the final safety observation period of its multi-centre FDA approval study for burns, now that the enrolment and treatment periods have been completed. Once fully collated, the data will be submitted under the PMA approval pathway, and the Company reports that it is on track for approval in the second half of calendar 2017.

Avita provided supporting data for its technology in presentations at various industry conferences, and in peer-reviewed journals. At the American Burn Association's (ABA) 48^th Annual Meeting, results from a UK study confirmed that ReCell® effectively reduces the occurrence of long-term scarring and itching symptoms associated with paediatric burn treatment, compared to various treatment modalities. In addition, a randomised clinical trial from Germany published in the peer-reviewed journal, Burns, demonstrated that the combination of medical needling with a suspension of epithelial cells provided by ReNovaCell™ can restore pigment on burn scars. At the Charing Cross Symposium in London, leading UK vascular surgeons who are experienced users of the medical device presented findings showing that early intervention with ReGenerCell™ can kick-start the closure of hard-to-heal Venous Leg Ulcers, and save public health bodies significant money. The journal Regenerative Medicine published a wrap-up of the various studies and data presented at the Company's Skin Regeneration Symposium, held in April in Cambridge, UK. The data showed consistent positive outcomes in the three key treatment areas of Avita's focus: burns, chronic wounds and aesthetics.

"My team have worked hard to position the company for long-term growth, and our activities over the fiscal fourth quarter demonstrate our plans are now building in momentum," Kelliher commented. "During the quarter, we further validated our technology and our clinical efforts, and it has been great to see how our approach is getting increased recognition amongst doctors in a range of markets.

"Both the recent supplemental contract with BARDA, worth USD$8 million, and the support from our shareholder base in the recent rights issue completed in Australia, which brought in AUD$9 million, put us in a strong position to push ahead with our commercialization plans," the Avita CEO said. "We would like to thank all of our supporters as we commence a new financial year."

The Company said all of its activities were aimed at delivering shareholder value, and that there were various clinical and commercial milestones to be achieved throughout the 2017 financial year that it believed would be further catalysts of value.

ABOUT AVITA MEDICAL LIMITED
Avita Medical develops and distributes regenerative products for the treatment of a broad range of wounds, scars and skin defects. Avita's patented and proprietary collection and application technology provides innovative treatment solutions derived from a patient's own skin. The Company's lead product, ReCell®, is used in the treatment of a wide variety of burns, plastic, reconstructive and cosmetic procedures. ReCell® is patented, CE‐marked for Europe, TGA‐registered in Australia, and CFDA‐cleared in China. In the United States, ReCell® is an investigational device limited by federal law to investigational use. A pivotal U.S. trial is underway, with patient enrolment completion anticipated by the end of 2015. To learn more, visit www.avitamedical.com.

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