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ZAVENTEM, Belgium, April 2, 2025 /PRNewswire/ -- Avanos Medical, Inc. (NYSE: AVNS) a global medical technology company, today announced that it will take direct responsibility for the sales and distribution of its MIC-KEY enteral feeding products in the United Kingdom, effective 25 July 2025. This strategic move reflects Avanos' commitment to prioritizing customer needs, enhancing product availability into the future, and providing a seamless experience for healthcare providers and patients.
For the past 29 years, Vygon UK, a leading supplier of surgical and medical devices has been a valued distributor of the MIC* and MIC-KEY family of products, playing an integral role in supporting hospitals, clinicians, carers, and patients across the UK. With this transition, Avanos will manage all sales, support, and distribution directly, reinforcing its dedication to delivering high-quality enteral feeding solutions.
"By bringing MIC-KEY sales and distribution in-house, we are strengthening our direct relationship with healthcare professionals and patients," said Dieter Krines, Vice President and General Manager, International, Avanos. "This move aligns with our strategy to directly support our customers and ensures we can continue providing trusted, innovative solutions that improve patient care."
"We have been proud to represent MIC-KEY in the UK for nearly three decades and thank our customers for the trust they've placed in Vygon UK over the years," said Les Davies, Managing Director at Vygon UK. "As a trusted supplier in the sector, we remain fully committed to delivering the same high level of service to our enteral customers. As we support this transition, our shared priority with Avanos is ensuring continuity of care for patients and healthcare providers who rely on these essential enteral feeding solutions."
MIC-KEY delivers enteral nutrition with a low-profile feeding tube to help patients get the nutrition they need. Sold in over 60 countries across six continents, MIC-KEY has been used by clinicians and patients for over 25 years and is a trusted brand worldwide.
Avanos is committed to ensuring a smooth transition and will be providing ongoing communication and support to all customers during this period. Healthcare providers currently purchasing MIC-KEY products through Vygon will receive guidance over the coming months on how to order from Avanos with minimal disruption.
For further information, customers can contact:
Avanos UK Customer Service
Phone: 0800 917 6585
Email: customerservice.uk.ie@avanos.com
Website: avanos.co.uk