Auto Roundup: HMC-NSANY Merger Plans, GM's Thacker Pass JV Deal & More

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Last week, the spotlight was on a potential game-changing development. Honda HMC and Nissan NSANY are exploring a $50 billion merger. This bold move aims to address the escalating challenges of the electric vehicle (EV) era, streamline costs and strengthen the companies’ position against global EV leaders like Tesla and BYD. If finalized, the merger could not only reshape the future of Japan's auto industry but also redefine the competitive dynamics of the global automotive market.

Meanwhile, U.S. legacy automaker General Motors GM and Lithium Americas announced the closure of their joint venture deal on the Thacker Pass project in Humboldt County, NV. This site is among the largest lithium reserves in the United States and ranks among the top five globally.

China’s electric vehicle maker NIO Inc. NIO revealed its first model from its third brand, Firefly, which is set to debut in China in April. Finally, California Air Resources Board (CARB) fined the Italian-American automaker Stellantis STLA $4.2 million for installing emissions-cheating devices in several of its diesel vehicles.

Last Week’s Top Stories

1. Honda and Nissan officially agreed to discuss the merger over the next six months, aiming to finalize it by August 2026. Mitsubishi Motors, a smaller Japanese automaker, already in an alliance with Nissan, is also expected to participate in the merger talks. By combining their resources, Honda and Nissan hope to achieve economies of scale, reduce operational costs and accelerate innovation. Together, the two companies produce approximately eight million vehicles annually, generating a combined turnover of £150 billion. Their merger would position them to better compete with not just Tesla and BYD but also other traditional giants like General Motors and Volkswagen, which are deepening ties to manage the cost burden of next-generation vehicle development.

The merger would also enable Honda and Nissan to standardize vehicle platforms, streamline production processes and pool resources for software and battery technology development. These efficiencies are critical as automakers must simultaneously sustain investments in both gasoline-powered vehicles and EVs to meet diverse market demands.

2. NIO has unveiled the first electric vehicle under its Firefly budget brand—a compact hatchback priced at just over $20,000 in China. Set to debut in China this April, the model is expected to hit European markets in the second half of 2025. However, due to tariffs and markups, its price in Europe will likely be significantly higher. Despite this, Nio believes Firefly will remain competitive, taking on rivals such as BMW’s MINI and Mercedes-Benz’s Smart.