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Aurora Mobile’s SendCloud Partners with SaleSmarly to Revolutionize Email Marketing Solutions

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Aurora Mobile Limited
Aurora Mobile Limited

SHENZHEN, China, March 18, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”), a trusted email solution provider, has recently established a strategic partnership with SaleSmartly, a leading omni-channel customer communication platform, for over three years.

SaleSmartly has leveraged SendCloud to send an average of 400,000 triggered notification emails per month, achieving a remarkable 96% delivery rate. Additionally, SaleSmartly's clients send an overall of 700,000 emails per month via the SendCloud Email API. This partnership has transformed email communication strategies, enabling SaleSmartly's business worldwide to achieve unparalleled efficiency, scalability, and performance in email campaigns and API integration.

Key Highlights of the Partnership Include:

  • Enhanced Email Campaigns: Currently, SaleSmartly sends an average of 400,000 triggered notification emails per month to users through SendCloud. With a 96% delivery rate, these emails achieve an open rate of over 20%, making email one of the most important channels for customer engagement.

  • Seamless API Integration: As an omnichannel customer communication platform, SaleSmartly has integrated SendCloud's powerful API into its platform to provide email services to its clients. Beyond email sending, SendCloud's API supports real-time tracking and multi-dimensional analytics, helping clients optimize their email marketing campaigns.

SaleSmartly - A leading omni-channel customer communication platform
SaleSmartly - A leading omni-channel customer communication platform

This collaboration empowers SaleSmartly with advanced email marketing capabilities, driving higher engagement rates and improving overall marketing ROI.

SendCloud Powers EngageLab’s Email Solutions

In addition to its collaboration with SaleSmarly, SendCloud plays a pivotal role in supporting EngageLab, another subsidiary of Aurora Mobile, by providing its email infrastructure and expertise. EngageLab leverages SendCloud’s email technology to offer businesses a comprehensive suite of email marketing solutions designed to maximize customer engagement and conversion rates.

EngageLab, a subsidiary of Aurora Mobile (NASDAQ: JG), is a leading multi-channel engagement solution provider, that combines technology and versatility to offer seamless customer interactions across every channel, including Email, AppPush, WebPush, OTP, SMS, WhatsApp. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.