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Aurora Mobile’s EngageLab Upgrades Its Marketing Automation Functions with AI-Powered Features to Drive Customer Success

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Aurora Mobile Limited
Aurora Mobile Limited

EngageLab Taking Marketing Automation to the Next Level

SHENZHEN, China, March 25, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary EngageLab, a leading multi-channel engagement solution provider, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results.

Revolutionizing Marketing with Key Features

  1. Omnichannel Marketing Automation: Seamlessly connect with customers across AppPush, WebPush, Email, SMS, and WhatsApp to maximize engagement and conversions.

    Omni-Channel Marketing Automation
    Omni-Channel Marketing Automation



  2. Visual Journey Orchestration: A drag-and-drop builder with pre-designed templates enables marketers to create personalized user journeys without coding, reducing operational costs and increasing efficiency.

    Visual Journey Orchestration
    Visual Journey Orchestration



  3. AI-Driven Insights & Optimization: Real-time analytics track user behavior, participation rates, and revenue conversions, allowing businesses to optimize strategies for maximum ROI.

    Intelligent Analytics & Optimization
    Intelligent Analytics & Optimization


Tailored Journey Orchestration for Diverse Scenarios

EngageLab’s upgraded functions are designed to cater to various industries and use cases, including:

  • New User Onboarding: Guide users through core features for quick adoption.

  • Trial & Upgrade: Send reminders or exclusive offers to encourage payments.

  • Re-engagement: Reactivate inactive users with personalized incentives.

  • Targeted Campaigns: Leverage interaction data to deliver precise holiday deals or event teasers.

Tailored for Diverse Scenarios
Tailored for Diverse Scenarios


Customer Success Stories

E-commerce: A B2C platform achieved a 30% increase in conversions and significantly higher repurchase rates using personalized campaigns.

Gaming: A mobile game developer boosted click-through rates by 45% and recovered 20% of churned players with behavior-triggered notifications.

Education: An online curriculum designer saw a 40% increase in course completions with tailored reminders via Push and SMS.

Why Choose EngageLab?

  • Powerful Messaging Channels: Five self-built messaging channels ensure high delivery rates and reliability.

  • AI-Powered Personalization: The integration of GPTBots.ai enables 24/7 personalized content creation and strategy optimization.

  • Global Support: A professional technical team provides 1-to-1 services and customized solutions for enterprises worldwide.

Ready to transform your marketing strategy? Experience the power of EngageLab's AI-driven Marketing Automation functions today from here: https://www.engagelab.com/accounts/signup