TORONTO, ON--(Marketwired - March 03, 2016) - AudienceView, a world leader in e-commerce software for events and entertainment organizations, achieved exceptional success in 2015 by enabling powerful experiences for client's passionate communities. With dozens of new organizations joining the company's ever-growing family and numerous client renewals, AudienceView solidified its position as a global industry leader.
"AudienceView is proud of its status as the go-to solution for major college athletics programs, entire campus communities, performing arts organizations, arenas, film festivals and more," said Mark Fowlie, CEO of AudienceView. "Our success speaks volumes about the value of combining ticketing and all related transactions, including merchandise sales and fundraising, into a single system. We are helping to provide a unique, emotional customer experience that goes beyond selling a game or a show and ensuring that organizations can always be in touch with their most passionate supporters."
New Clients
Higher education, college athletics and performing arts are the areas in which AudienceView's growth was greatest in 2015. New clients using AudienceView across campus include Princeton University, the company's fourth Ivy League school joining long-term clients Harvard, Yale and Dartmouth, plus University of Northern Colorado, Simon Fraser University and The George Washington University.
AudienceView was also selected as the new official ticketing and fan engagement solutions provider for the University of Tennessee Athletics. The comprehensive partnership will see AudienceView power ticketing for the venerable 102,455-capacity Neyland Stadium and service Knoxville Tickets, a regional outlet for various Knoxville area venues including Thompson-Boling Arena and Knoxville Civic Auditorium and Coliseum.
"We are enthusiastic and eager to leverage AudienceView's state of the art technology and capitalize on the many new strategic opportunities," said Brett Huebner, Sr. Associate Athletics Director and Chief Financial Officer at Tennessee Athletics. "AudienceView's unique platform and vision for customer engagement, purchases, and management strongly aligns with our fundamental and future business goals."
Also in athletics, our partnership with the National Association of Intercollegiate Athletics (NAIA) enables more than 260 member schools to access a centralized e-commerce and fan engagement platform powered by AudienceView.
AudienceView was selected in 2015 as the new technology partner of The George Washington University Athletics department (GW Athletics) in Washington, D.C. Its ticketing team is using AudienceView to drive sales for five varsity sports, including NCAA basketball, and a variety of club and intramural athletic events. AudienceView will also power ticketing for the Division of Student Affairs.