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By Victoria Waldersee
BERLIN (Reuters) -Volkswagen's Audi will expand output in North America and Mercedes will boost its U.S. production as Europe's carmakers try to protect themselves against U.S. President Donald Trump's tariff threats.
Trump has raised tariffs on aluminium and steel and threatened a 25% tariff on imports from Mexico and Canada, as well as on all autos and semiconductors, moves which will hit European carmakers' finances when they are already battling to bring down high costs in home markets and are fighting competition from China.
The U.S. tariffs are expected to be high on the agenda when EU trade chief Maros Sefcovic meets car industry representatives as well as suppliers and battery makers in Brussels on Friday to talk about unfair trade practices and market access for the region's companies.
The trade chief met his U.S. counterparts in Washington earlier this week and said he saw some willingness to reduce tariffs on both sides.
In the meantime, the car companies are moving ahead with their own plans.
Volkswagen's Audi, which currently has no production base in the United States, plans to make its most important cars for the U.S. market in the region and will announce a specific site this year, its chief executive told Reuters.
Mercedes-Benz's CFO Harald Wilhelm told investors on Thursday that the luxury brand, which exports high-end vehicles and sedans to the U.S. from Europe, will localise more production at its plant in Tuscaloosa, Alabama to protect itself from the rising trade tensions.
Europe's carmakers exported around 800,000 vehicles to the United States last year, according to official U.S. trade data, about four times the number of cars exported by the U.S. to Europe.
And a large chunk of the U.S. car exports are from European carmakers, leaving them footing the bill for the EU's 10% tariffs on car imports from the U.S. BMW, for example, sends around 90,000 cars from its Spartanburg plant in South Carolina to Europe.
The big three German carmakers accounted for 73% of the EU's car exports to the U.S. last year, according to research platform JATO Dynamics.
"No matter which screw in the trade war is turned, German carmakers are almost always the losers," said Guillaume Dejean, auto industry expert at Allianz Trade, in a research note.
Mercedes-Benz and BMW, which are both major exporters from the U.S., have U.S. production which gives them more flexibility to reshuffle output and make room for local sales.
BMW's chief purchasing officer said earlier this week the carmaker saw no need to negotiate a special deal for exemption from U.S. tariffs, pointing to its large U.S. presence and good relations with state government officials in South Carolina, home to its Spartanburg plant.