ASUS Unveils Intel-Driven Copilot+ PCs at Always Incredible Media Day for IFA 2024

In This Article:

ASUS Computer International
ASUS Computer International

ASUS introduced AI-powered Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC with Intel Core Ultra processors (Series 2) for superior performance and portability

KEY POINTS

  • Next-gen AI PCs for all: New portfolio of ASUS Zenbook and Vivobook laptops offer the ultimate in portability, lightness, design, and AI performance

  • AI-powered work evolution: ASUS ExpertBook P series transforms work with advanced AI, boosting productivity and efficiency for small businesses

  • Compact AI powerhouse: ASUS NUC 14 Pro AI delivers high performance in a small, reliable package, perfect for demanding commercial use



TORONTO, Sept. 04, 2024 (GLOBE NEWSWIRE) -- ASUS showcased its latest technological innovations at the Always Incredible Media Day for IFA 2024 in Berlin, Germany. The company highlighted its commitment to its Ubiquitous AI. Incredible Possibilities vision by unveiling a new portfolio of next-generation ASUS Copilot+ PCs. Equipped with the latest Intel® Core Ultra processors (Series 2), they deliver exceptional style and performance for the ultimate in AI experiences.

The company’s collaboration with Intel has been key in bringing these cutting-edge devices to life. “The powerful Intel® Core Ultra processors (Series 2) at the heart of our latest Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC deliver unmatched performance and enable a wide range of AI experiences,” said Rangoon Chang, ASUS Corporate Vice President, Consumer Business Unit. “With these new devices, together we are empowering users to harness the full potential of AI to enjoy smarter, more intuitive computing.”

“Together with ASUS, we’re elevating the consumer and commercial product experience. ASUS laptops that are powered by Intel® Core Ultra processors (Series 2), deliver amazing performance, extended battery life, extensive security features, and cutting-edge AI capabilities. From productivity to creativity, these products deliver a new standard for user experiences across all sectors,” said Michelle Johnston Holthaus, Intel’s executive vice president and general manager, Client Computing Group.

Zenbook S series: Precision crafted, performance-driven

The new Zenbook S 14 (UX5406) redefines the boundaries of ultraportable laptops, blending exquisite design with exceptional performance. This premium device is the slimmest ASUS 14-inch ultraportable, boasting a thin 1.1 cm profile and a feather-light 1.2 kg weight. Featuring an outer lid crafted from an ASUS exclusive Ceraluminum material, the Zenbook S 14 combines the warm, tactile feel of ceramic with the strength of aluminum, creating a truly exceptional and remarkably durable design. The keyboard area of the chassis is further enhanced with a geometric grille design comprising 2,715 CNC-machined cooling vents, optimizing airflow and heat dissipation for peak performance.