Pre-pandemic, hotels were often just places to sleep for most travelers. But these days, as travelers book longer, more experienced-driven trips, the hotels are the destinations, even giving rise to the notion of "sleep tourism."
More from Fortune:
-
5 side hustles where you may earn over $20,000 per year—all while working from home
-
This is how much money you need to earn annually to comfortably buy a $600,000 home
And yes, hotels are still, ultimately, places to sleep, but some hotels are striving to help their guests sleep better than ever before. (And no time might be better to market this given March is National Sleep Month.)
The Mountain Shadows Resort in Scottsdale, Ariz., recently launched a new "Moon and Stars Sleep Package," which is nothing sort of a new nightly ritual. Inspired by Ayurvedic wellness practices, guests start their bedtime routine with a cup of golden moon milk, which is made from turmeric, lavender, cardamom, and a mixture of restorative plants (such as reishi and blue lotus), all of which help aid in relaxation while combatting inflammation. This is followed by a bit of homework with a sleep journal, which might sound a little anxiety-inducing but is really meant to help set more restful goals and live a more present life.
Guests will also find a dash of "star dust" pillow mist (with a sedative blend of lavender floral water, cedarwood, and Himalayan pink salt) available to spray on the pillow as well as one's face and hair to induce calmness. All of this is capped off with a Brooklinen constellation silk eye mask, a fabric that is smoother and safer on one's skin and hair.
The Mountain Shadows first opened in 1959, with the golf course following in 1961. The original property was demolished in 2014, after which Benchmark Resort and Hotels and Woodbine Development spearheaded the $100 million redevelopment of the site.
Completely rebuilt from the ground up, the new Mountain Shadows Resorts Scottsdale first opened April 1, 2017 as a boutique resort with fully furnished luxury resort condominiums. Guests have full access to a bevy of amenities onsite, including two 75-foot swimming pools, an art gallery, a boutique showcasing local brands, a state-of-the-art fitness center, valet parking (as well as access to a Tesla Model X courtesy car), and what is touted to be Arizona’s only 18-hole, par-3 golf course, designed by Forrest Richardson, an acclaimed golf course architect.
There is also more than 37,500 square feet of indoor and outdoor event space for every possible event, from weddings to corporate retreats. The meeting room technology includes 75-inch televisions, roll-down projection screens, plug-in house sound, iPad reader boards, and of course, high-speed Wi-Fi.