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March 4 - Apple (AAPL, Financial) CEO Tim Cook ignited speculation when he posted a six-second video on X declaring, There's something in the AIR This week. The cryptic message has set the tech community abuzz with expectations of a new MacBook Air update, though no further details have been provided, according to a Monday press release.
Several news reports point to an imminent unveiling of a refreshed MacBook Air, potentially powered by the latest M4 chip. Bloomberg's Mark Gurman noted that the new MacBook Air debut is expected soon, while outlets such as 9to5Mac, ZDNET, and Forbes have echoed similar forecasts.
The Something in the Air tagline also brings back memories for long time Apple fans who are reminded as well that it was over a decade ago that it lost its original MacBook Air tagline when it debuted. Also, Apple has disclosed in its recent quarterly report that Mac products accounted for about 7 percent of its revenues, and its role is vital. The announcement came on the heels of the iPhone 16e reaching retail channels, and with the announcement being so soon after Apple's big hardware move, investors are waiting on further clues as to what Apple will do next.
This article first appeared on GuruFocus.