Key Takeaways

• Apple’s annual Worldwide Developers Conference kicks off Monday.

• Analysts expect CEO Tim Cook's keynote address to focus on Apple Intelligence and potentially unveil a new partnership with Google.

• Apple's stock has struggled in 2025 amid worries about tariffs and the delay of AI features like a more personalized Siri voice assistant.

Apple’s (AAPL) annual Worldwide Developers Conference kicks off Monday, when CEO Tim Cook will get a chance to shift the narrative for the iPhone maker as worries about tariffs and AI feature delays have weighed on the company’s stock this year.

Cook’s keynote is scheduled for 1 p.m. ET Monday and is expected to focus heavily on Apple Intelligence, the company’s hub of AI features. (You can watch the event here.)

Apple could announce new partnerships and apps—including a potential deal with Google that would integrate the Gemini large language model into Apple's AI features, Goldman Sachs analysts said.

In April, Alphabet (GOOGL) CEO Sundar Pichai said he hoped Apple and Google could get a deal done by mid-2025, adding that he and Apple’s Cook had multiple discussions about a deal last year, according to reporting from Bloomberg. Apple has previously partnered with OpenAI to utilize ChatGPT for features such as Siri, Goldman noted.

Apple is also expected to introduce a new software development kit that would allow third-party developers to build AI apps using the LLMs that power Apple Intelligence, the bank said.

During last year's developers conference, Cook had unveiled an AI-enhanced, more personalized Siri voice assistant, capable of performing multi-step tasks within other iPhone apps, but that feature has since been delayed until 2026. A more specific timeline could come next week, JPMorgan analysts said.

This year, Cook is also expected to unveil the latest iOS for iPhone, iPad, Mac, and other devices ahead of the anticipated iPhone 17 launch this fall. The update could introduce some design changes like rounded icons and translucent displays, and add features like AI-optimized battery usage, Goldman Sachs said. Numerically, it would be iOS 19, but Citi analysts said Apple could start numbering the updates by the upcoming calendar year, which would make the new version iOS 26.

The event comes after a tough start to the year for Apple, with shares down 18% for 2025 so far, making it the worst-performing Magnificent Seven stock this year, save for Tesla (TSLA).

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