What Recent Trends Could Affect Apple's Performance This Year?
Apple announces first show
Last week, Apple TV (AAPL) expanded its portfolio and forayed into video programming. The firm announced its first show for the Apple TV box. Apple stated that it is working with TV executives Ben Silverman and Howard Owens on an unscripted program regarding apps. Apple, however, did not mention other details such as when the show will air or be available for the public to watch.
Apple has long wanted to venture into original content and programming, a model Netflix (NFLX) has made popular.
Video programs for subscription-music service
Apple is also planning to create video programs for its subscription-music service. According to reports, Apple is looking to create a six-episode series exclusively for Apple Music, which is Apple’s music streaming service available at $10 a month. The show, known as “Vital Signs,” will be loosely based on Dr. Dre’s “rags to riches” story.
Apple Music has exceeded 11 million subscribers since its launch in June 2015, according to AppleInsider. In comparison, it took Swedish company Spotify more than six years to reach this figure.
Apple directly competes with Pandora (P), which currently leads the Internet radio market. Major players including Google, Korea’s (EWY) Samsung, and Amazon (AMZN) have started to offer these services as well.
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