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Apple launched new models of its iPhone, Apple Watch, and AirPods on Wednesday, delivering its flagship line of new products on schedule despite battling through a year of supply-chain turmoil.
A series of issues in China had made Apple work extra hard this year to unveil those products on time, and as he presented the new models, Apple CEO Tim Cook sounded relieved.
“Today, we are going to make these products and [your experiences with them] even better,” Cook said at the launch event, called “Far Out,” that was streamed on YouTube. “I’m proud of all the teams and hard work that went into making these [products] possible.”
Now, however, Apple faces what may be a much higher hurdle: delivering those products to consumers.
China ties
Apple relies heavily on a system of factories, suppliers, and assemblers in China to make the vast majority of its products. But this supply chain was thrown into chaos this year as a result of the Chinese government’s COVID-zero policy.
Cook said on a July earnings call that a monthslong COVID lockdown in key trade and manufacturing hub Shanghai hampered production for Apple’s computer products.
“When the COVID restrictions hit in the Shanghai corridor, we lost the primary source of supply for Mac units,” Cook said on the earnings call. “And that was either running at a reduced rate or down completely for the majority of the quarter. And so it was a very big impact to the Mac business.”
Amid China’s supply-chain woes, some analysts are surprised that Apple was able to unveil its new line of products on time.
“Launching three new core hardware products within the Apple ecosystem despite the biggest supply-chain crisis seen in modern history is a major feat for [Apple CEO Tim] Cook & Co., especially with the zero-COVID shutdowns in China seen in April/May,” wrote Dan Ives, managing director at wealth management firm Wedbush Securities, in a Wednesday note.
Delivery worries
Now that Apple has launched those products, millions of consumers are depending on Apple to deliver them. For that to happen, the factories of Apple’s Chinese suppliers will have to run full speed—a goal that current events in China may make increasingly difficult to reach.
As of this week, 33 cities and 65 million people in China are living under some sort of lockdown, according to Chinese outlet Caixin, and some of Apple’s key China suppliers are stuck in one of them.
Chengdu, a city of 20 million people in southern China, is home to at least three key Apple suppliers—Foxconn, BYD, and Jabil—that produce Apple iPads. These suppliers, which had already been operating at reduced capacity in recent months owing to a heat wave and consequent power shortage, have been under almost complete COVID lockdown, along with the rest of Chengdu, since last week.