Apple introduces new $329 iPad to win back the education market

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Apple Inc. (AAPL) on Tuesday announced its latest iPads with the intention of taking back the student market, which Google (GOOG, GOOGL) has been dominating with its low-cost Chromebooks. The tech giant’s latest slate, the new $329 iPad 9.7-inch, is an update to Apple’s base iPad, which was released in March 2017 and also cost $329.

Apple says it will sell the iPad for $299 for students and schools as it does with the current generation iPad.

Available for pre-order starting today, the slate looks similar to the existing iPad, but includes support for the Apple Pencil stylus, something that was previously only available with the company’s more expensive iPad Pro models. Inside, the iPad gets a more powerful A10 Fusion chip, which is the same processor found in the iPad Pro.

Apple has announced a new 9.7-inch iPad for $329.
Apple has announced a new 9.7-inch iPad for $329.

Taking on the Chromebook

Of course, Apple couldn’t help but take a shot at Google’s Chromebooks, saying that the A10 chip makes the iPad more powerful than virtually all Chromebooks on the market.

Apple also touted the iPad’s augmented reality capabilities in the classroom, something that Chromebooks can’t quite handle. In a demo, Apple showed apps that allow students to virtually dissect frogs and experience famous works of art up close and personal.

Apple’s new iPad is available for all consumers, but the company is using it to make a big push into the education technology market.
Apple’s new iPad is available for all consumers, but the company is using it to make a big push into the education technology market.

Apple’s Vice President of Product Marketing Greg Joswiak went so far as the claim that the new iPad is the greatest device ever created for students in the classroom. That’s a big hint at how much Apple wants to take the market back from Google’s Chromebooks.

In addition to its new iPad, Apple has introduced updated versions of its iWork apps. The new versions of Pages, Numbers and Keynote will now support the Apple Pencil, allowing you to draw directly on apps. They are also adding a smart annotation feature that lets you annotate documents directly in Pages.

Apple’s iPad business has seen a slight uptick in the past few quarters thanks to the company’s decision to sell the base iPad at a reduced price of $329 and the introduction of its iPad Pros. In the first quarter of 2018, Apple reported selling 13.2 million iPad units, which was up 1%. It’s not an enormous increase, but it’s far better than the years of declining sales the company previously saw in the category.

The fight for the classroom

But Apple has been losing market share in the coveted U.S. education space to Google and its low-cost, internet-connected Chromebooks. The devices, which are designed specifically for running online apps like Google’s Chrome browser and Google Docs and Drive, and more recently Android apps, have quickly become the go-to technology tools for school districts across the country.