Here's Why Aphria Is the Next Marijuana Stock to List on the NYSE

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Canada's third-largest marijuana company, Aphria Inc. (NASDAQOTH: APHQF), announced this week that it has filed to list its shares on the New York Stock Exchange. Aphria's decision to up-list its shares from the over-the-counter market to the NYSE follows in the footsteps of Canopy Growth (NYSE: CGC), which listed on the NYSE in May, and Aurora Cannabis (NASDAQOTH: ACBFF), which is expected to begin trading on the NYSE on Oct. 23. Will this change be good for investors? Read on to learn why Aphria's decision matters.

The marijuana market opportunity

Marijuana has been illegal at the federal level in the U.S. since 1937, but it's been legal for medical use nationwide in Canada for years, and it's legal for recreational use nationwide in Canada beginning this month.

American flags flying at the New York Stock Exchange behind a Wall Street street sign.
American flags flying at the New York Stock Exchange behind a Wall Street street sign.

IMAGE SOURCE: GETTY IMAGES.

Canada's medical marijuana market has been growing rapidly since regulators made changes that allowed Health Canada to license growers and retailers in 2014, but the medical market is much smaller than the adult-use market. According to Deloitte, Canada's medical marijuana sales will be 770 million Canadian dollars in 2019, but recreational sales could eclipse CA$4 billion.

Globally, the marijuana market opportunity is much, much bigger. An estimated $150 billion is spent on marijuana, including illicit sales, every year, according to the United Nations.

A logjam to demand for marijuana stocks

Individual states have increasingly been passing pro-pot legislation, and that momentum appears to be accelerating rather than decelerating. Nevertheless, marijuana is still illegal federally, and as a result, the U.S. marijuana market remains fragmented, with few investment-worthy options available. In fact, most U.S. marijuana stocks trade on the over-the-counter market, a lightly regulated exchange that's been home to fraudulent companies in the past.

The absence of stocks trading on the more regulated major U.S. market exchanges, including the NYSE, has kept many U.S. investors on the sidelines or forced them to consider buying marijuana stocks on the Canadian stock exchange. Unfortunately, trading on those exchanges can require special permissions from brokerage firms, and commissions on those trades can be more expensive than in America.

Institutional investors, including mutual funds, have been even more hamstrung from investing in the industry. These institutional funds must follow guidelines and investment mandates that often prohibit them from owning over-the-counter or foreign companies.

More liquidity equals more flexibility

Capturing the opportunity in Canada and elsewhere will require significant investments in marijuana production capacity, distribution, and retail. While Canadian companies have been able to secure financing for these projects so far, the opportunity to tap into a larger investment pool for funding is undeniably a big reason for Aphria's choosing to list on the NYSE, the largest stock market exchange in the world.