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Investors seem pleased with Apple's (NASDAQ: AAPL) latest updates to its software announced Monday morning during the tech giant's annual Worldwide Developers Conference (WWDC). The stock is up more than a percent and a half over the last two trading days. The event included announcements of a range of notable updates, including Dark Mode for Mac, improved notifications, group FaceTime calling, Memoji's, a new augmented-reality measuring tape app by Apple, and more.
But one feature Apple announced that's worth some extra attention is the company's overhauled Mac App Store. Though iPhone still accounts for the bulk of Apple's business, representing 62% of trailing-12-month revenue, the tech giant's services business has arguably become its most important catalyst. And Apple's App Store is absolutely integral to its services business. An all-new Mac App Store, therefore, may help Apple replicate some of the momentum the company has seen with its recently redesigned mobile app store, catalyzing growth in app stores on Apple's native desktop app store.
Apple's overhauled Mac App Store. Image source: Apple.
The "all-new" Mac App store
Launching later this fall, Apple calls its overhauled Mac App store "all-new" -- and it's a fair designation given the store's fresh new look, improved navigation, and the inclusion of apps from major players like Microsoft and Adobe.
Like the successful iOS App Store that redesigned last year, the new Mac App Store features a Discover tab where users can find "compelling stories, in-depth interviews, helpful tips, collections of must-have apps and more," Apple explained in a press release about the new App Store. In addition, "Users can also explore new Create, Work, Play and Develop tabs to find the perfect app for a specific project or purpose -- from music, video and photography apps to business utilities and games," Apple said.
Getting developers on board
Just seven years old, the Mac App Store has morphed into the largest catalog of Mac apps, according to Apple's senior vice president of worldwide marketing Philip Schiller. However, Apple has failed to generate the same level of commitment from developers to its app store on desktop as it has on its app store on mobile. Many popular apps, for instance, are only available for download directly to customers. Microsoft's Office 365 applications and Spotify's streaming music player are examples of two apps that are available on the iOS app store but not the Mac App Store.