Anjali Sud grew up in Flint, Michigan, as the oldest of three. She dreamed of becoming a playwright and cast her brother and sister in plays they performed in their basement for an audience of two: their parents.
“I was really shy as a kid. Acting, dancing and singing were a really nice outlet for me,” Sud said during Yahoo Finance’s Breakout Breakfast series on Wednesday.
And while she has a penchant for the performing arts, she ultimately pursued a more practical career. Sud grew up in an immigrant household and saw firsthand the impact she could have as a business leader.
Her father started and still runs a plastics recycling plant in Flint. “He raised me with this idea that businesses can help create jobs and have a positive force of influence on your local community,” she said.
Dream big
Now, at 34 years old, Sud is the CEO of Vimeo, the world’s largest online ad-free video platform. She’s also the youngest chief executive of any IAC (IAC) brand. Joining the company three years ago as VP of global marketing, Sud rose through the ranks and landed the top job in July.
Her achievements aren’t going unnoticed. Sud made The Hollywood Reporter’s 2017 Next Gen list, which spotlights 35 executives 35 and under who “will soon run Hollywood.” Yahoo Finance first announced the news on Wednesday morning.
“I had always hoped to one day be in a position like this. I couldn’t have imagined 10 years ago or even 3 years ago that I would be where I am today,” Sud remarked. “It’s been a series of strategic choices and fortuitous events, and a lot of hard work and support from my team.”
Become indispensable
Sud started her Vimeo career as head of marketing, but quickly identified a void that she could fill.
“I saw an opportunity to champion the creator-side of the platform. So, I just started doing it. That really opened up a path for me to do that formally. It was a major catalyst for why I’m sitting where I am today,” she said.
“You just have to give yourself permission and not wait for formal permission to do it.”
Before joining Vimeo, Sud held various roles in media and and e-commerce at Amazon (AMZN) and Time Warner (TWX).
“One of the things that I’ve tried to do in my career is look for opportunities even if they’re not formally given to me — to drive results and grow the business,” she said.
Of course, Sud said in addition to helping the company’s bottom line, individuals have to know their worth and be aggressive about compensation.
“First and foremost, become indispensable. Think about what your boss and what your boss’s boss is trying to solve for. And help them solve it. Become so integral that you have a lot of leverage. And then when you have that, don’t be afraid to use it. But you have to pair the ambition and the boldness with substance,” she said.