ABU DHABI, UAE, Sept. 4, 2024 /PRNewswire/ -- Anghami (NASDAQ: ANGH), the leading multi-media streaming platform in the MENA region, announced a 18.3% growth in its video streaming subscriber base and significant strategic developments following its recent transaction with OSN+.

Substantial Subscriber Growth and Premium Adoption

Since the transaction, Anghami's video streaming user base grew by 18.3% as of the end of July 2024, with the recent premiere of "House of the Dragons" Season 2 serving as a key catalyst. Notably, 47% of new subscribers have opted for the newly launched Premium 4K plan, signaling strong demand for high-quality content in the MENA market.

Elie Habib, CEO of Anghami, commented, "The Anghami-OSN+ transaction has exceeded our expectations, not only in terms of subscriber growth but also in enhancing our ability to deliver premium entertainment across both music and video. Our strategic moves post-merger are already driving success".

Strategic Initiatives Driving Growth

Anghami's video streaming growth strategy includes several key initiatives:

• Partnerships: Cross-selling initiatives have expanded reach through targeted marketing activations. These include offering free OSN+ trials to Anghami users, yielding conversion rates exceeding 30%. A strategic partnership with Noon, a leading e-commerce platform in UAE and KSA, offers OSN+ benefits to Noon One customers as part of a major marketing campaign. Additionally, a collaboration with Mobily KSA bundles Anghami Plus and OSN+ in their Postpaid XStream packages, supported by extensive out-of-home and online advertising.

• Content Expansion: An exclusive multi-year agreement with Warner Bros. Discovery enriches OSN+ with premier Max Originals and Warner Bros films. September's lineup includes "The Penguin" starring Colin Farrell as the much-awaited Batman supervillain, a new season of "FROM", the fourth installment of "My Brilliant Friend", and the critically acclaimed "Wonka" movie. Upcoming releases feature "Dune: Prophecy" movie, "Dune: Part 2" series, "Godzilla x Kong: The New Empire" movie & more to be announced.

• AI-Powered Personalization: OSN+ has implemented sophisticated artificial intelligence algorithms to tailor content recommendations. This advanced system not only suggests shows and movies aligned with each user's unique tastes but also intelligently curates the offerings, removing suggestions that fail to pique interest. Consequently, this dynamic approach has led to an increase in content diversity consumption.