ACROSS THE POND: With 150 stockists in North America and three stand-alone stores in New York, Los Angeles and the Hamptons, the three-year-old TWP, founded by Trish Wescoat Pound, has big ambitions for the international market.
Last week the brand unveiled its first outpost outside of the U.S. at Selfridges’ London flagship on Oxford Street. Located on the womenswear-heavy second floor, the brand sits within the premium contemporary area.
More from WWD
-
EXCLUSIVE: Tyler, the Creator Takes Golf Le Fleur to the U.K.
-
EXCLUSIVE: Anti Social Social Club Celebrates 10th Anniversary With International Expansion
On Monday, Wescoat Pound, who is best known for founding Haute Hippie, and earlier worked at Theory and Michael Kors, reunited with her former boss and brand investor Andrew Rosen at a dinner at the Maine Mayfair, cohosted by entrepreneur and writer India Hicks, and Bosse Myhr, director of menswear, womenswear and childrenswear buying at Selfridges.
Halfway through dinner, Wescoat Pound gave a moving speech and expressed her gratitude to Rosen in front of guests including Georgina Cohen, Claire Rose, Tabitha Simmons, Ella Richards, Anna Jewsbury, Paula Sutton and Alexandra Tolstoy.
“I worked with Andrew [at Theory] when I was young and now, 30 years later, I’m working with Andrew again. It’s interesting in life when things don’t work out the way exactly you think they’re going to but they do come full circle,” she said.
Wescoat Pound said she can’t wait to see how women in London make TWP their own. “I am honored and beyond thrilled to be launching TWP exclusively at Selfridges. I have always designed the collections with an international woman in mind. I see our clothes as versatile pieces,” she added.
A longtime apparel industry veteran and current chairman of Rag & Bone, who invested in TWP in 2021, Rosen said the success of TWP thus far is largely through word of mouth.
“We haven’t really done any marketing. We just concentrate on making great clothes. We have an incredible setup in New York. The idea of just manufacturing beautiful shirts, pants, jackets and dresses and all coming out of the atelier that Trish is spending 24 hours a day, seven days a weekend in is just incredible,” Rosen added.
After getting a foothold in Europe, TWP is looking to sign a wholesale partner in Paris to look after global accounts and move its sales to a pre-collection calendar to better cater to European buyer’s spending habits.
“I want to start in continental Europe. It’s going to be very small, starting in spring 2025. Ultimately, I want to open a store in London and use London as the base for our international operation,” Rosen said.