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Analysts reboot Amazon stock price targets

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Keep those buckets handy; the tariff roller-coaster ride ain't over yet.

Techie types were feeling a little less yippy on April 14 as stocks were climbing in response to President Donald Trump's temporary reprieve on tech-sector tariffs.

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Electronic goods are still subject to the 20% tariff on China, the White House said.

The good times started rolling over the weekend when the administration said it had excluded smartphones, computers and other consumer electronics from tariffs.

Related: Analyst reboots Netflix price target ahead of earnings

On Sunday, however, Trump posted on Truth Social that there "was no Tariff exemption announced on Friday" and that semiconductor tariffs will "just be moving to a different Tariff 'bucket.'

“NOBODY is getting 'off the hook' for the unfair Trade Balances, and Non Monetary Tariff Barriers, that other Countries have used against us, especially not China which, by far, treats us the worst!"

Amazon CEO Andy Jassy speaks at the AWS Summit in San Francisco on April 19, 2017. In 2025 he says it's unclear how the tariff situation will play out. Photo: David Paul Morris/Bloomberg via Getty ImagesBloomberg/Getty Images
Amazon CEO Andy Jassy speaks at the AWS Summit in San Francisco on April 19, 2017. In 2025 he says it's unclear how the tariff situation will play out. Photo: David Paul Morris/Bloomberg via Getty ImagesBloomberg/Getty Images

Mark Heppenstall, president and chief investment officer at Penn Mutual Asset Management, said that while equity-market volatility is capturing most of the headlines, "the Treasury bond market is also feeling the pain from possible trade wars."

Amazon shares down year-to-date

“Last week’s meltdown, with long-term Treasury yields rising nearly 50 basis points, almost certainly factored into the Trump administration’s decision to take a 90-day pause on the higher, reciprocal tariffs outside China," he added.

Amazon  (AMZN)  has a stake in the tariff wars since the e-commerce giant’s third-party marketplace is made up of millions of sellers, many of which are based in China or source their products from the region. Third-party sellers now account for about 60% of all products sold on Amazon’s website.

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Chief Executive Andy Jassy said in a recent interview with CNBC that the company had done some “strategic forward inventory buys” and looked to renegotiate terms on some purchase orders in an effort to keep prices low.

"It's hard to know what's really going to happen," Jassy said. "We're going to try to do everything we can to keep prices as low as possible for customers.”

Amazon has reportedly decided to cancel orders for products made in China and other Asian countries,

Meanwhile, Fortune reported that Chinese suppliers are trying to keep their businesses humming by offering a simple — but illegal — solution to U.S. Amazon sellers: lying about the value of the Amazon merchandise they're importing to the U.S. in a bid to lower the duties they'll have to pay under the new slate of tariffs.