Analysts update Asana stock price target after earnings

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Back in 2008, Dustin Moskovitz and Justin Rosenstein had an idea.

The two met at Meta Platforms'  (META)  Facebook, where Moskovitz, a co-founder of the social media giant, was vice president of engineering.

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Rosenstein was the engineering lead and together they created a productivity tool called Tasks.

The pair left Facebook to start Asana, which officially launched for free out of beta in November 2011 and commercially in April 2012

The company went public in 2021, and currently has a market capitalization of $5.04 billion. Asana is a software-as-a-service platform designed for team collaboration and work management.

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Moskovitz is Asana's CEO, while Rosenstein was the company's president for eight years before stepping down in 2019. He still sits on Asana's board.

In October, the company launched AI Studio, a no-code tool that enables users to design and implement AI-powered workflows within the Asana platform.

Asana beat Wall Street's third-quarter expectations and the new tool was a big topic of discussion with analysts.

Asana recently beat Wall Street's third-quarter expectations.Asana
Asana recently beat Wall Street's third-quarter expectations.Asana

Asana CEO cites transformative moment

"This quarter marks a transformative moment for Asana," Moskovitz said during the company's earnings call. "With the launch of AI Studio, we’re officially entering a new era as a multiproduct company."

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Moskovitz said AI Studio represented more than just a new revenue stream: "It’s an entirely new way to create value for customers as AI transforms how work gets done.

"We believe AI Studio has the potential to eclipse our current revenue scale over time," he said. "The early momentum has been exciting, with significant customer demand across various sectors including media, financial services, manufacturing, healthcare, professional services, and technology.

"We’re seeing customers experience meaningful productivity gains as they integrate AI directly into their everyday workflows, where it can drive measurable impact at scale."

Unlike with stand-alone chatbots, Moskovitz said, teams using AI Studio can seamlessly coordinate work between humans and AI teammates within existing workflows, "all powered by our deep understanding of the relationships between people, work and processes."

"The key thing to understand about AI Studio, he said, is that these are not chatbots. You don’t talk to them. These are workflows with AI agents embedded within them that are automatically initiated in reaction to things people are doing, like filling out forms or changing task statuses."