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Analysis-More words than deeds from China on consumption keep deflation in play

BEIJING (Reuters) - Chinese Premier Li Qiang's renewed emphasis on consumption isn't being matched by policy firepower, say economists, who warn that the trade war with Washington and other challenges at home will likely keep policymakers in a prolonged battle with deflation.

Li's government work report in front of the National People's Congress on Tuesday flagged more fiscal stimulus this year and a greater focus on boosting household spending to cushion the impact of wobbly external demand.

It mentioned consumption 31 times, up from 21 last year, surpassing references to technology.

The shift in tone was clear, but the immediate steps that Li unveiled to boost household demand underwhelmed economists who have been calling for bold structural reforms that transfer resources from industry and the government sector to consumers. Hikes to minimum pensions, healthcare benefits and other welfare items were meagre.

Analysts said this indicated Beijing's reluctance to take a sharper turn in changing the growth model away from investment and manufacturing exports, which could prove too disruptive to China's ambitions to expand the economy at fast rates of roughly 5% annually, especially as tariffs are rising.

It also suggests growing awareness that deflationary pressures will be exacerbated by higher trade barriers in the United States and elsewhere against a Chinese industrial complex marred by overcapacity, analysts said.

Tariff blows to global demand are pushing Chinese exporters into price wars all over the world, forcing many of them to cut jobs and wages at home to remain competitive, fuelling more deflationary pressures into the economy.

"I read it as 'we need to cut prices but we are going to export in this deflationary environment, because China has to export no matter what the tariffs are'," said Alicia Garcia-Herrero, chief economist for Asia Pacific at Natixis.

Li's speech did not mention deflationary pressures. He cut the official inflation target, which analysts see as more of a ceiling, to around 2% in 2025 from around 3% in last year's report. Inflation came in at 0.2% in 2024.

There is little open talk about deflation risks from Chinese officials. But one detail in Li's work report suggests authorities aren't oblivious to the dynamics.

The budget deficit and real gross domestic product (GDP) growth projections can be used to calculate the implied GDP deflator that officials are working with in their assumptions.

The deflator is the broadest measure of prices across goods and services, and is expected at -0.1% in 2025. The number would be negative for a third year in a row, which would be China's longest deflationary streak since Mao Zedong's Great Leap Forward in the early 1960s.