Analysis-HSBC's global brand in the balance as it doubles down on Asia bet

In This Article:

By Sinead Cruise and Lawrence White

LONDON (Reuters) - HSBC Chairman Mark Tucker leaned into the microphone at a vast conference table in Beijing, telling British business leaders and senior Chinese officials that he spoke for all UK businesses present in hoping for stronger economic ties.

Tucker, chairman of Europe's largest bank, was flanked by UK finance minister Rachel Reeves, who had invited him to lead a delegation aimed at enlisting Chinese support for Britain's growth agenda.

"It is more important than ever that we accelerate and sustain the forward momentum with a clear focus on the material and mutually beneficial agenda," he told Chinese Vice Premier He Lifeng and others at the opening of the UK-China Financial Services Summit, news footage of the event on Jan. 11 showed.

Just a few weeks later, the lender would reveal plans to wind down its mergers and acquisitions and equity capital businesses in Europe and the Americas, capitulating to Wall Street rivals who have dominated the scene in recent years. More importantly, the decision unveiled on Tuesday marked a decision to prioritise Asian corporate clients over companies in the West.

Insiders were stunned at the timing of HSBC's biggest investment banking retrenchment in decades as U.S. President Donald Trump's pro-business agenda has fuelled hopes of a dealmaking bonanza this year and beyond.

Some HSBC veterans, however, said the teams of specialist bankers advising big companies in the West on their corporate deals had rarely been profitable on their own, and HSBC Group CEO Georges Elhedery was boldly culling expensive sacred cows his predecessors had opted to keep.

"We are one of the last remaining truly global banks standing that provides its clients leading banking products and services which span transactional banking to capital markets," Michael Roberts, CEO of HSBC Bank Plc and of Corporate and Institutional Banking, said in an emailed statement.

"We are committed to serving our clients globally."

Elhedery, appointed to the top job last September, is a pragmatist who is going through HSBC's business "line by line", cutting back parts that do not pay their way or personnel who do not bring significant client relationships, said a former executive who had oversight of the equity capital markets and M&A business lines.

HSBC's European and U.S. ECM and M&A businesses collectively likely only accounted for 19% of the lender's overall investment banking revenue and just 0.3% of total group revenue, analysts at Citigroup estimated on Tuesday.