Analysis: Fin or tech? China's Ant, biggest-ever IPO, says it's a tech firm not a bank

By Yingzhi Yang, Cheng Leng and Julie Zhu

BEIJING/HONG KONG (Reuters) - China's Ant Group <688688.SS> <6688.HK>, about to make the biggest public sale of shares ever, poses a basic conundrum: what kind of company is it - a financial colossus or a tech giant?

That is important for investors before and after the initial public offering of $34.4 billion (£26.6 billion), surpassing Saudi Aramco's record $29.4 billion float last year. Shares are expected to start trading on Thursday in Shanghai and Hong Kong.

A spinoff from billionaire Jack Ma's Alibaba Group <BABA.N> <9988.HK>, Ant presents itself as a technology company, while financial regulators suggest the firm remains under their purview.

The Hangzhou-based giant benefits from the far richer valuations the market affords to tech firms than to financial institutions. It hopes to escape the closer scrutiny of financial regulators, analysts say.

China's central bank and financial regulators met on Monday with Ma and top Ant executives as Beijing published draft rules for online micro-lending.

One rule would require firms like Ant to shoulder default risks together with banks, while limiting leverage and lending amounts - all approaches used to regulate banks. An Ant spokeswoman said the company would "implement the meeting opinions in depth".

Ant launched in 2004 as Alibaba's payments processor. Its core Alipay app has more than 730 million monthly users in China.

It has also built an empire connecting China's borrowers and lenders, securing short-term loans within minutes. It has branched out, using artificial intelligence and other sophisticated techniques to facilitate not just payments and loans but products from insurance to wealth management.

This means, Ant says, it is chiefly a technology vendor for financial institutions. Ma has called it a "techfin" rather than a "fintech" outfit.

Sceptics find this argument unconvincing. They say financial regulators are unlikely to turn down the heat on a company that only this year changed its name from Ant Financial.

Ant Group declined to comment for this article.

'TECH IN OUR DNA'

Tech teams, not finance bankers, at most of Ant's underwriter banks are leading the IPO, people with knowledge of the matter told Reuters. They have secured tech-style pricing.

The dual listing values Ant at $312 billion, or 31.4 times its forecast 2021 net profit, in the same ballpark as Alibaba, trading at 27.6 times forward earnings and New York-listed peer PayPal <PYPL.O> at a 45 multiple.