Yahoo Finance

Spenser Skates -- Co-Founder and Chief Executive Officer

Thanks, Yao. Good afternoon, everyone. Welcome to our 2024 third-quarter earnings call. I'm going to focus on three sections today.

First, Q3 financial results and what we're seeing in the market; second, how we are going after our market opportunity; third, Command AI, continued product innovation, and customer stories. I'm pleased to report that we beat all guided metrics this quarter. Our third-quarter revenue was $75.2 million, up 6% year over year. Annual recurring revenue was $298 million, up $8 million from the end of the second quarter.

Non-GAAP operating income was $1.6 million or 2.1% of revenue. We now have almost 3,500 paying customers. In Q3, customers representing $100,000 or more of ARR grew to 567, an increase of 13% year over year. We put up a better quarter, thanks to execution.

This quarter's results are especially encouraging when taking into account the unexpected headwinds from the new Russian sanctions that we discussed on last quarter's call. Here are the highlights. Our integrated platform approach is uniquely suited for this moment. Customers are looking to us to drive consolidation.

Today, 23% of our annual contracted customers use more than one of our products. Our competitive position remains strong, particularly against point solutions and legacy players. One callout this quarter is Google Analytics, whose customers are dissatisfied with its persistent usability problems and unresolved privacy issues. This is creating a long tail of opportunities for Amplitude.

We are building a higher-quality book of business. Last quarter, I spoke to promising signals across pipeline and attach rates. We believe the nature of larger sales is changing for the better as we make progress to win the enterprise. We are starting customer conversations differently, reaching key decision makers, and demonstrating fast value in ways we weren't before.

We saw continued healthy growth in our $100,000 or more ARR customer base and a stronger mix of multiyear deals this quarter. It's worth noting just how different the nature of these deals is compared to the wins we're seeing a couple of years ago. We delivered several million-dollar-plus expansions, the majority of which were multiproduct wins. I am again encouraged by the continued green shoots that we have been calling out.

Cohort health continues to improve. Newer customer cohorts are demonstrating healthier gross and net retention patterns. Customer utilization is showing stability quarter to quarter. We are entering Q4 with strong enterprise pipeline and feel confident in our ability to execute.

I've said that ARR and revenue reacceleration are both well within our reach. This quarter sets us firmly on that path. While we are making progress, there is still plenty of work to do. We are past the significant majority of overbought to optimization contracts, but churn is still too high.

The macro environment is still choppy. Buyer scrutiny remains high, especially for larger deals. Digital natives remain on the defense, while M&A and layoffs are an unpredictable variable impacting end-user demand. Next, I want to share a quick update on the team.

We hired Wade Chambers as chief engineering officer. Wade has an incredible perspective on what a great engineering organization looks like at scale and will bring that to Amplitude. I've talked to many leaders across Silicon Valley who consider Wade to be the best engineering leader working today for this stage of company. Most recently, he was the CTO and SVP of engineering at Included Health.

Previously, he led engineering at Twitter, Teleparty, Proofpoint, Yahoo, Opsware, and NetScape. Wade has been an advisor to Amplitude for eight years, and I have learned a huge amount from him. He has a courageous and first principles approach to tackling tough challenges. His ability to build and run high-functioning teams will enable us to drive execution at scale.

I am thrilled to be working with him. Moving to product updates. We had a big launch with Amplitude Made Easy in September as part of WinSimple. We rebuilt the Amplitude platform to make it easier for new users to get started.

We are now offering users a single line of code to get up and running, auto-capture and visual tagging, default dashboards out of the box, and bundling of Session Replay and experiment SDKs. We've already begun our enterprise rollout following encouraging signals in our self-service motion. New self-service sign-ups have increased by 40%. We've also seen a 40% increase in new organizations who are sending data per week.

Session replay activation has more than doubled as a result of these changes. We are reducing data friction, widening the top of funnel, and encouraging multiproduct behavior. Our mission is to help companies build better products. Our thesis is that analytics is positioned to be the center of gravity for workflows that touch customer and product data.

Without analytics, the rest of the stack is much less useful. Amplitude's platform continues to evolve to serve more users, more workflows, and more outcomes. To win the digital analytics category, we need to deliver the data and insights customers need and help them take the actions that will drive acquisition, growth, retention, and expansion. We see immense opportunity for AI to let us deliver more customer value.

There are two areas of near-term focus. The first is automated insights, which we can surface to customers proactively without human intervention. The second is automated actions, where Amplitude can recommend and take actions that we know will improve the end customer experience. More on these to come at a future date.

Our recent Command AI acquisition accelerates this ambition. Teams around the world use Amplitude to gain a deeper understanding of user behavior and build great digital experiences. However, customers are often asking us for more. They want a way to take action to influence or learn more about the trends they're uncovering with their analysis.

Command AI does this through form factors like guides to help with onboarding, messages to share in-app announcements, and the ability to get user feedback in real time through surveys. Command AI provides intuitive AI-powered user assistance to makes complex software easier to adopt and navigate. Their product offers in-product nudges and tours, onboarding guides, and surveys delivered in a way that resonates with users rather than annoying them like these tools all too often do. Command AI's user-focused approach helps create a customer journey that is personalized and unobtrusive.

Users love it because it sets them up to be successful. Companies love it because they can encourage the behaviors they want and help users find value faster. In all our strategic conversations with Command AI, it was clear that there would be strong strategic and cultural fit. Their No.

1 position in the G2 Digital Adoption Platforms ranking is strong validation of market momentum. Their Amplitude integration was already one of their most popular integrations they offered. Everything they do is more powerful when combined with our platform capabilities. Analytics and cohorting add context and targeting for guides.

Experiment lets users test which interventions and messages are the most effective. Session replay ties user feedback to in-product behavior. These are just a few examples of the power of behavioral data driving the right actions. We expect to release an integrated experience early next year.

Product and behavioral data is important to everyone in the organization. We extended our partnership with HubSpot this quarter, allowing teams to combine the power of HubSpot with Amplitude's customer behavior data. With this latest integration, go-to-market teams can easily track product usage alongside traditional CRM data. Customers can see Amplitude charts in their HubSpot dashboards and target customer cohorts based on product usage or other key buying signals.

Teams can also bring HubSpot data into Amplitude to understand marketing campaign performance. Our own product-qualified leads at Amplitude convert better than the average, and we're excited to bring that power into hundreds of joint customers. Lastly, we continue to grow our platform with the launch of Web Experimentation. A/B testing tools are often difficult to use in scale requiring engineering resources.

They lack flexibility and introduce page slowness, which impacts conversion rates. With Web Experimentation, Amplitude now offers a self-serve way to easily run A/B tests across product features and websites. Visual editing and point-and-click interaction reduces the need for engineering support. We are making it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences.

Turning to customers. In Q3, we landed and grew with customers like realtor.com, Playrix, DigitalOcean, Fanatics Commerce, Traveloka, ONAG, Philips, Radio France, Joe & the Juice, and Thomson Reuters. We saw continued success this quarter displacing multiple point solutions as customers look to us to drive vendor consolidation. Realtor.com helps millions of home shoppers find their dream home.

They provide a comprehensive list of for-sale properties nationwide as well as information and tools to make informed real estate decisions. Amplitude began working with the realtor.com product team three quarters ago. We delivered fast value by unlocking behavioral insights, democratizing data access, and helping the team ship the right experiences faster. Our initial success helped raise awareness that we could solve larger problems across the organization.

Realtor.com was looking to streamline access to data with a single unified view of the customer journey to generate actionable insights and better meet consumer needs. By supporting a simplification of Realtor's digital tech stack, we are reducing friction and increasing trust between the marketing, analytics, and product organization. This win speaks strongly to the opportunity ahead for Amplitude. Our growing platform breadth, combined with an increasing pull outside of our core product persona shows that Amplitude can be the single pane of glass for our customers' digital needs.

We also grew an ongoing partnership with a major global sports organization this quarter. They say that personalized fan experiences are a priority, advancing them toward their goal of 100 million paying subscribers, which in turn, drive billions of dollars in broadcast rights. Over six years, Amplitude has grown steadily from powering their direct-to-consumer arm to a far more strategic deployment across the organization. Usability, scalability, and cost frustrations with their legacy MarTech providers had reached a breaking point.

In contrast, Amplitude gave their marketing and product teams a shared and unified view of the customer journey to test strategies, target audiences, and tailor content. This quarter, they are going all in with every part of our digital analytics platform as part of a three-year agreement. Our footprint across their organization continues to grow as we are being implemented across dozens of teams and subsidiary leagues. We believe this marks the start of a larger shift in workflows of their legacy MarTech providers toward Amplitude.

Their forward-thinking approach is great validation of our platform vision. We see many similar situations out there and think this can open more opportunities for MarTech replacements with other enterprise clients. DigitalOcean, a leader in cloud services, has partnered with Amplitude to revolutionize their marketing and product-led growth strategies. DigitalOcean is looking to build an entirely new muscle in product-led growth.

Previously, DigitalOcean relied on a just jointed toolkit, Looker for reporting on Snowflake and Pendo for user insights. This required data analyst work, which limited both broader team accessibility and the ability to take action. By consolidating on to Amplitude, DigitalOcean has been able to streamline their processes, eliminate fragmentation, and enable comprehensive data analysis. DigitalOcean aims to derive specific insights related to user onboarding, feature adoption, and engagement metrics.

With Amplitude, they can more efficiently analyze user behavior on their cloud platform and pinpoint bottlenecks and onboarding flows to enhance the user experience. I've been very intentional about repeating these three statements. First, our thesis is that analytics is the center of gravity for any workflow that touches customer and product data. Second, product and behavioral data is important to everyone in an organization.

Third, product innovation is the biggest driver of long-term growth and shareholder value for Amplitude. Nothing has changed about our long-term opportunity. We remained well positioned to win the category as the convergence of buyers and budgets across product, marketing, and experience continues. We have a unique position to be the platform leader that drives continued consolidation of fragmented tooling and legacy offerings.

I've said before that we are going to drive reaccelerating growth for Amplitude regardless of the macro environment. We are on that path, and we'll keep executing with urgency. We are not here to build a single-digit growth business. Thank you for your interest in Amplitude.

I'd now like to turn it over to Andrew to walk you through the financial results.

Andrew Casey -- Chief Financial Officer

Thank you, Spenser, and thanks to everyone joining us today. I'm happy to report that we exceeded all guided metrics this quarter. Now that I've had some time to work with the team, I'm happy to share that many of my early instincts about the business have been proven right. Amplitude has the right product focus to meet critical business needs and a customer-obsessed culture focused on solving difficult problems.

Our platform is uniquely set up to win against the market backdrop of vendor consolidation and the convergence of product, marketing, and experience analytics. We haven't quite turned the corner yet, but the signs are there. Cohort health continues to improve, and we are building a higher quality book of business, making progress on our efforts to win the enterprise. Our platform is growing with new product capabilities and our customer use cases, but there is more to do.

As part of my first official earnings call with Amplitude, I'd like to share some overarching financial principles. Hopefully, none of these comes as a surprise. First, we are not a growth at all cost company. We are investing appropriately to drive accelerating growth while generating positive free cash flow.

And we plan that our growth will come with leverage. There are caveats. We deal with capital allocation decisions every day, and we may adapt this approach when we have attractive opportunities that drive long-term value at the expense of short-term results. Now, turning to our third quarter results.

As a reminder, all financial results that I will be discussing with the exception of revenue are non-GAAP. Our GAAP financial results, along with a reconciliation between our GAAP and non-GAAP results can be found on our earnings press release and supplemental financials on our IR website. Third quarter revenue was $75.2 million, up 6% year over year and 3% quarter over quarter. Total ARR increased to $298 million exiting Q3, an increase of 9% year over year and $8 million sequentially.

Here are more details on key elements of the quarter. New ARR was largely expansion-driven this quarter. As Spenser mentioned, we had several expansions that exceeded seven figures. Linearity was more pronounced than normal in the quarter as our mix of enterprise business continues to grow.

The number of customers representing 100,000 or more of ARR in Q3 grew to 567, an increase of 13% year over year. In-period NRR was 98% and NRR on a trailing 12-month basis is 97%. Large expansions contributed to the better-than-expected result. Gross margin was 77% for the third quarter, down two percentage points year over year and up one percentage point quarter over quarter.

The sequential margin increase was driven primarily by optimizations with our hosting services. Sales and marketing expenses were 43% of revenue, flat year over year. Sales efficiency is not where we'd like it to be, and we are focusing at driving improvements, investing against increasing proof points to better enable our enterprise success. G&A was 16% of revenue, up two percentage points year over year, reflecting increases in legal expenses and bad debt expenses related to new Russian sanctions.

G&A also needs to improve as a percentage of revenue over time. Total operating expenses were $56 million, up 7% year on year. We had previously estimated a negative impact to operating profit of $4 million due to new Russian sanctions. The actual net impact ended up being closer to a negative $3 million.

Operating profit was $1.6 million or 2% of revenue, which represents a two-percentage-point decline on a year-over-year basis. Net income per share was $0.03 based on 131.3 million diluted shares compared to net income per share of $0.05 with 128.1 million diluted shares a year ago. Free cash flow in the quarter was positive $4.5 million or 6% of revenue compared to $7.5 million or 11% of revenue a year ago. Now, let me take a moment to talk about our philosophy as it relates to mergers and acquisitions.

There are three questions we always ask ourselves for every opportunity we look at. First, can we accelerate our strategy through what we're buying? And are we better together? Is there a strong long-term cultural fit? And does this make financial sense? Elements of our product strategy always involve a buy versus build decision, and we will continue to balance both, all in the service of building a more robust platform. Now, turning to outlook. We are assuming that the macroeconomic environment continues to be challenging in the near future.

Every new logo remains tough, and buyer scrutiny remains high. We think caution continues to be warranted. Stabilization is simply not enough. We believe that every incremental point of market share in this stage of the cycle will be magnified on the recovery.

We plan to reinvest appropriately against our platform opportunity, and we will not shy away from making big bets where we see favorable outcomes. We are reinvesting against increasing proof points to better enable our enterprise success. On gross margin, we believe we have the ability to drive continued efficiencies with our hosting providers over the medium term. However, any material expansion will likely be offset with continued investments we're making in professional services, especially for larger enterprise customers.

All numbers and guidance include the impact of the Command AI acquisition and associated fees. For the fourth quarter of 2024, we expect revenue to be between $76 million and $77 million, representing an annual growth rate of 7% at the midpoint. We expect non-GAAP operating loss to be between a negative $2.1 million and negative $0.1 million. And we expect non-GAAP net income per share to be between $0.00 and $0.01, assuming diluted shares outstanding of approximately 134.9 million.

For the full year, we are raising our full-year revenue outlook to be between $297.1 million and $298.1 million, an annual growth rate of 8% at the midpoint. We are reducing our outlook for non-GAAP operating loss to be between negative $6.3 million and negative $4.3 million. We expect non-GAAP net income per share to be between $0.04 and $0.06, assuming shares outstanding of approximately 131.7 million as measured on a fully diluted basis. I'm confident in our ability to drive long-term growth to a level above where we are today.

Our long-term opportunity remains incredibly compelling. With increased discipline and execution, I believe we're in a great position to capture it. With that, I'll open it up for Q&A. Over to you, Yao.

Yaoxian Chew -- Vice President of Investor Relations

Great. Please turn on your microphone and camera. Limit yourself to one question and one follow-up in the interest of time. Our first question comes from Koji Ikeda from Bank of America, followed by Brent Bracelin from Piper.

Koji, go ahead, please.

George McGreehan -- Analyst

Thanks, guys. This is George McGreehan on for Koji. I wanted to start out with kind of a bigger picture question just about with all this talk of AI agents and how they're becoming more powerful and maybe we'll see one day where they become so fully functioning that they can interact with apps on their own. I kind of wanted to ask, in a world like that, how does Amplitude play into kind of capture kind of the interactions that the AI apps or AI agents have with apps?

Spenser Skates -- Co-Founder and Chief Executive Officer

Yeah. So, we're talking a very different world from the one that we live in today. I'll give you kind of two different views as to how we plan. So, I think first is, there's always some interface between the human world and the digital world.

And our thing is, how do we capture all those touch points and help companies make those experiences be the best they possibly can be? So, even with agents, there's a point where you're asking them to go do something. If you look at any of the trends for times humans spend interfacing with digital, the stuff is just continuing to go up and to the right. And so, even if you're delegating more and more tasks to agents, in net, I expect humans will spend more time -- more and more time interfacing with the digital world. And so, that's just a great thing for us.

The second opportunity I'd like to call out with respect to AI agents is a little more -- and this is like exactly how is it going to play out, but that one of the really exciting things about our position in that world is we have this enormous repository of data of customer behavior, one of the largest. And so, if you think about, OK, we get to train that on not just humans, but AI agents in that world and help figure out, OK, well, how can you make an AI agent more successful in this digital experience or this digital interface versus one where you're not tracking that? And so, like we think of it as like, hey, we instrument a digital product journey and whether it's a human using it or an AI using it, you want to maximize that as a company no matter what.

George McGreehan -- Analyst

Makes sense. Can I ask one, too, just in terms of where are you guys -- could you give a little bit more color perhaps on where you guys are seeing room for incremental investments, kind of what's giving confidence there, just kind of in regards to revenue guide going up and pro forma operating income guide going down a bit?

Spenser Skates -- Co-Founder and Chief Executive Officer

Yeah. So, obviously, we did the Command AI acquisition, which is driving the bulk of the change in guidance on operating income side. As we go into next year, I'd say the biggest place we want to continue to invest is in product innovation. And so, that means continuing to build the teams, continuing to -- so that we can ship a lot of stuff and be on the bleeding edge there.

There are tons of things customers are asking us for. That's why a big part of why we did the Command AI acquisition is because customers were asking us for this sort of functionality, we want to be able to deliver it. And so, I expect us to continue to be very aggressive with getting new products and innovation out to market, and we'll grow the team commensurate with that. On the go-to-market side, we've made the investment that we need to make.

And so, what we're going to be looking to do is drive reacceleration through Q4 and 2025 with roughly the level of investment and the headcount that we have. The places that we'll make adjustment is we'll continue refocusing that motion more and more upmarket to the enterprise side over time while automating the low end of the market with self-service and either fully or semi-automated ways.

Yaoxian Chew -- Vice President of Investor Relations

Great. Thank you. Next question, Brent Bracelin from Piper, followed by Matt Pryde from Citi. Brent, go ahead, please.

Brent Bracelin -- Analyst

Thank you, guys. A quick question here for me. First one is going to be around the Command AI. Could you talk a little bit about -- it sounds like you had an integration with them existing.

How much overlap, customer overlap was there with that platform? And could you just quantify like the revenue opportunity there? A typical customer might spend $85,000 in Amplitude. Could it provide -- if you bundle both, could it provide a 10%, 20%, 50% uplift? I'd love to better understand the overlap and economics. And one quick follow-up for you, Andrew.

Spenser Skates -- Co-Founder and Chief Executive Officer

Yeah. So, I think Command AI gives us two big new opportunities from a product standpoint and then one additional thing on the AI front. So, the first is guides and the second is surveys. And so, doing those in the forms of interacting back with your customers is very valuable to tie with our analytics.

And I think I expect over the long term, yes, a majority of our accounts could use this sort of functionality with the analytics. Now, in terms of uplift, it's early to say, but you could easily see 20%, 50%, potentially more depending on the criticality of that functionality to your business. The other thing I'll call out on the Command AI side is actually their user assistant product, which we're really excited about, which is basically an end user like it's an agent that exists to help the end users of our customers. So, you have this thing that pops up on the website that says, "Hey, what do you want to do and then it figures out how to guide you through the experience and you can interact with it in different ways, to help you get things done on the product.

And they've actually -- so even though that's a new product for them in the last year, they've actually seen the most growth from that new product. So, I expect this is going to be a big part of our offering in the same way that we expect experiment and Session Replay and a whole bunch of other stuff to be as well.

Andrew Casey -- Chief Financial Officer

Maybe just one add-on to that. The -- Brent, the Command AI acquisition was really one that brought great product capabilities and a great team. There was very little revenue overlap. And it's a very small company, but they had such a great offering that when we did our analysis, it was very clear that it was much better for us to bring them on as part of the team than try to go build that ourselves.

So, we -- it will absolutely be a better-together story.

Brent Bracelin -- Analyst

Certainly makes sense. And then just for you, Andrew, as you think about net new ARR, pretty healthy in light of some of the headwinds you had relative to some of the Russia contract changes there, the distributor. You mentioned it was mostly on the expansion side. Why now? Why do you think you saw some big expansions? I mean, the last time I think we talked, you were a little more nervous around renewals and downsizing, and we've seen that kind of pressure on NRR for the last -- better part of the last couple of years.

What changed?

Andrew Casey -- Chief Financial Officer

I think this is where Spenser was talking about earlier, we made investments early on this year about moving more and more of our sales coverage to enterprise clients. We're introducing more and more product capabilities. And that better together value for the money, driving greater efficiencies in their operations really made sense to a number of our existing clients, and they trusted us and we earned the right to have those expansions. Now, I think that we need to have more of that.

We need to be broader with our customers. We need to see more of customers who are recognizing Amplitude as the consolidator in the market. So, we've got our work cut out for us. But definitely is very positive in that respect.

It's just got to be broader.

Spenser Skates -- Co-Founder and Chief Executive Officer

Yeah. Brent, just to give you one example, the Realtor contract that we did, typically in the past, that would have taken us a few years to get that point. Because we built relationships with the chief marketing officer, chief product officer, and head of data at Realtor, we were able to accelerate that from a few quarters from the first trial deployment to a full end-to-end deployment across multiple products. And so, I attribute that back to the focus on win the enterprise and the execution there and the great things that Thomas and folks across the board in go-to-market have been doing to be able to drive that expansion to do the one with the global sports league, to do a lot of the very larger ones that we did this past quarter.

Now, as Andrew said, we certainly have our work cut out for us in terms of replicating and scaling that as we go into Q4 and 2025 but some great early proof points.

Brent Bracelin -- Analyst

Very helpful. Thank you.

Yaoxian Chew -- Vice President of Investor Relations

Great. Next question, Matt Pryde from Citi, followed by Arjun Bhatia from Blair. Matt, go ahead, please.

Matt Pryde -- Analyst

Hey, guys. Thanks so much. I was wondering if we could just dig into the increase in operating loss expectations and if that should be a normal cadence like heading into next year.

Andrew Casey -- Chief Financial Officer

Yeah, Matt. I'll take this one. Matt, I would tell you that what really colored our guidance change on op loss was related to assuming the operating expenses associated with Command AI, the deal-related expenses, and some of the ongoing legal expenses we have with outstanding lawsuits. That's really the predominance of the change.

Matt Pryde -- Analyst

Got it. And last quarter, you mentioned that your average deal size in the pipeline was up about 25%. I guess, in terms of the size of the deals, has that changed at all in the most recent quarter? In terms of the size of deals that you're seeing in the pipeline?

Andrew Casey -- Chief Financial Officer

Well, I would tell you that we talked about the number of deals that we saw that were over seven figures in the quarter. So, that should tell you that when we've seen that earn right to expand with clients, they're rewarding us with those larger deal sizes. So, I think that that speaks to the potential of our ability to execute in a broader sense with our customers and drive those big deal sizes.

Matt Pryde -- Analyst

Got it. Thank you.

Yaoxian Chew -- Vice President of Investor Relations

Great. Next, Arjun Bhatia from Blair, followed by Nicholas Dannewitz from Scotia. Arjun, go ahead, please.

Unknown speaker -- William Blair -- Analyst

This is Willow on for Arjun Bhatia. So, I'm going to start off with the self-service A/B testing and Web Experimentation announcement, how are you monetizing this product? And how has early customer reception been?

Spenser Skates -- Co-Founder and Chief Executive Officer

So, it's very similar to our other products out there. We're directly selling it. We've already seen some deals that have been closed even though Web Experiment has only been out for about a month at this point. I think the key thing with Web Experimentation is very friendly for marketers and growth teams.

And so, teams that might not have access to engineering resources to make coding changes where they can just point and click on a website in order to run an A/B test. So, we've already monetized it in our -- in a few of our enterprise deals. And I think it's kind of great combination with our traditional server-side experimentation and feature flagging.

Unknown speaker -- William Blair -- Analyst

Gotcha. And then one more question if I may. Can you comment on the competitive environment? Has there been changes? Are you seeing new players you haven't traditionally seen like marketing players, for example?

Spenser Skates -- Co-Founder and Chief Executive Officer

It's been -- so I'd repeat the themes that I've been talking about the last few quarters, which is that both versus the legacy MarTech players as well as versus the point solutions, there is a drive toward consolidation and a drive toward buying the next-generation stack. And so, we -- part of the reason that we're being so aggressive with launching these other products, Web Experimentation, the Command AI acquisition, we just -- we're going to be getting out Mobile Session Replay soon is because there is a lot of asks for consolidation from our customer base, where they want to use all the same provider, and they want to standardize on whoever they've chosen for analytics, which is us. And so, I think the one callout I'd say that's a little bit more interesting this quarter is we see a lot of increased dissatisfaction with Google Analytics 4, where a lot of customers -- of their enterprise customers have been forced to use that for the first time for the last quarter in Q3, and they're realizing the lack of depth, as well as a whole bunch of issues around the privacy side, makes it so that they have to go find something else, and that's where they ended up talking to us.

Unknown speaker -- William Blair -- Analyst

Thanks for taking our questions.

Spenser Skates -- Co-Founder and Chief Executive Officer

Great. For sure, Willow.

Yaoxian Chew -- Vice President of Investor Relations

Next question from Jackson Ader from KeyBanc, followed by Elizabeth Porter from Morgan Stanley. Jackson, go ahead, please.

Jack Nichols -- Analyst

Hey, guys. This is Jack Nichols on for Jackson Ader. I wanted to touch on if you guys could talk about how contract renewals are coming in relative to your expectations.

Spenser Skates -- Co-Founder and Chief Executive Officer

I think -- so we are past the significant majority of the optimization from 2021 and 2022. So, that's been great, and we expect to -- there's still a tail of them and -- but that's continuing to reduce as we go into Q4 and 2025 as far as the visibility we have. I think newer cohorts also tend to be healthier, both on gross and net dollar retention. So, that's good.

But I would caveat that overall, we are not happy with where renewal rates are at and need to continue to make progress as we go through 2025. And as we do that will naturally lead to acceleration of the business. One, a big part of our -- like me talking a lot about when the enterprise is to focus away from SMB and mid-market customers, where you have a lot of tech start-ups that, frankly, are not doing well, and so the renewal rates are adversely impacted.

Jack Nichols -- Analyst

Great. That makes sense. And maybe as a follow-up, can you talk about kind of the levers that you can pull to increase the sales efficiency that you guys were talking about earlier on the call?

Spenser Skates -- Co-Founder and Chief Executive Officer

So, I think as I was saying on an earlier question, I think it will naturally as a result of -- like we've built out the team that we need to. And then as we go into Q4 and 2025, an acceleration on the top line will naturally lead to a whole bunch of metrics there improving. Did you want to comment on that as well?

Andrew Casey -- Chief Financial Officer

Sure. I think it's a natural evolution of how a sales force when increasingly focused on an enterprise motion is invariably, those sales cycles are longer, so you have to be a little bit more focused on delivering and proving out your value over a period of time. We're also introducing a lot of new product capabilities that are augmenting an increasingly stronger value proposition and a better together platform story. And the sales team is getting more and more adept at demonstrating that to new and existing clients who maybe didn't think about Amplitude to solve some of those really complex problems in the past.

So, I think this is one where we have to be diligent. We have to be focused. We have to be -- want to have a little bit of patience as we get better and better at that execution.

Spenser Skates -- Co-Founder and Chief Executive Officer

Actually, just to be really clear on that, one of the big drivers that we're going to focus on in 2025 is adoption of the full platform. We are at 23% multiple product adoption, which great progress, but we need -- I want to get that to 100% because we see those customers are much stickier in terms of the renewal rates. They buy way more. They get to much higher ASPs.

There's just a lot more value created from buying the whole platform. So, that's going to be a really big focus of ours.

Jack Nichols -- Analyst

Thank you, guys, for answering.

Yaoxian Chew -- Vice President of Investor Relations

Great. Next question, Elizabeth Porter from Morgan Stanley, followed by Clarke Wright from D.A. Davidson. Elizabeth, go ahead, please.

Elizabeth Porter -- Analyst

Great. Thank you so much. I wanted to ask on the Command AI acquisition. It sounds like there has been a lot of disruption in the space also with WalkMe kind of taken out.

So, I just wanted to get your view on how ripe this market is for consolidation and what the go-to-market process looks like there.

Spenser Skates -- Co-Founder and Chief Executive Officer

Yes. Very, very ripe for consolidation. The reason we did it is -- the reason we did this acquisition is because the -- our customers have been asking us for a consolidated solution. It makes no sense to run a stand-alone tool, whether that be WalkMe or something else.

They'd much rather integrate it on one platform, not just because there's lower cost of ownership, but because you can target users a lot better. So, if you have the analytics data, you know when and where to send a nudge or a pop-up to the user as opposed to just kind of blanket spamming your entire customer base. So, yes, I think we're going to see quite a bit of adoption of it as we launch it next year.

Elizabeth Porter -- Analyst

Great. And then just as a follow-up, I wanted to touch on the pipeline. Understanding there's still two months left in the year, kind of how would you characterize the pipeline thus far heading into 2025 relative to the year-ago period?

Spenser Skates -- Co-Founder and Chief Executive Officer

It's early to call it out for 2025. I'd say Q4, we're entering with strong pipeline. So, that's good to see. Obviously, a bunch of work on the execution front to convert it.

And the early signals that we see in Q1 and Q2 are similar, but it's early to say exactly where we'll land. I do want to call out like from a pipeline standpoint, we are in a much better spot than we were a year or two ago in terms of the repeatability of our processes and also in terms of the enterprise amount. I think before we were kind of bucketing everything all in the same where you'd have SMB and mid-market pipeline be like, oh, we hit our pipeline number when actually not high enough percentage of it is quality enterprise pipeline. And we've since changed that.

And so, there's a much, much stronger enterprise pipeline.

Elizabeth Porter -- Analyst

Great. Thank you.

Yaoxian Chew -- Vice President of Investor Relations

Great. Last question, Clark Wright from D.A. Davidson. Go ahead, please, Clark.

Clark Wright -- Analyst

Thanks. So, a quick question in terms of the long-term RPO number, accelerated to 49% year over year. That's pretty astonishing given kind of the buying environments and what you're talking about. Would love to kind of maybe dig into that and what you're seeing, if it's more of the long-term commitments by the enterprises or if it's directly an outcome of your enterprise go-to-market motion changes.

Is there anything to call out there? And then I'll have one follow-up.

Andrew Casey -- Chief Financial Officer

So, I can take that one, Spenser. It absolutely is a result of the focus we've had on building stronger, deeper relationships with clients aligning our contracts to how customers view their value accretion over a period of time. Enterprises buy in very different ways than SMB and mid-market do. They don't consider a new vendor or an existing vendor for those types of contracts without having really understood how best to partner with them to drive that long-term value.

And for us, it's one that we want to do that as well with our clients because it enables us to have, as you surmised, a much better view on the long-term revenue. It gives us greater predictability. And I think it gives us a lot of confidence that we're doing things in the right way, especially since most of those contracts, those customers have bought into the full platform.

Clark Wright -- Analyst

Got it. And then just following up, are you assuming anything in terms of 4Q from IT budget flushes? Or does that represent potential upside?

Andrew Casey -- Chief Financial Officer

I wouldn't say we've geared our guidance based upon any form of expectations on budget flushes.

Clark Wright -- Analyst

Got it. Thank you.

Yaoxian Chew -- Vice President of Investor Relations

Great. With that, I'm seeing no further questions in queue. Thank you very much. We know it's a very busy night for earnings.

We appreciate so many of you joining the call today. We will be in RBC Capital Markets Global TMT Conference in November and at the UBS Global Technology and AI Conference and the Scotiabank Global Technology Conference in December. Details will be posted on our IR website. Thank you very much for attending our Q3 earnings conference call.

You may now disconnect.

Duration: 0 minutes

Call participants:

Yaoxian Chew -- Vice President of Investor Relations

Spenser Skates -- Co-Founder and Chief Executive Officer

Andrew Casey -- Chief Financial Officer

George McGreehan -- Analyst

Brent Bracelin -- Analyst

Matt Pryde -- Analyst

Unknown speaker -- William Blair -- Analyst

Jack Nichols -- Analyst

Elizabeth Porter -- Analyst

Clark Wright -- Analyst

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Amplitude (AMPL) Q3 2024 Earnings Call Transcript was originally published by The Motley Fool