TEMPE, AZ--(Marketwired - Mar 3, 2016) - American Green, Inc. (OTC PINK: ERBB) today announced that the Company has been chosen as the the brand name for up to three locations to be secured by Paradigm, LLC, in the state of Washington. Each of the three retail marijuana locations will operate under the name "American Green."
"Paradigm is excited to begin working with American Green. This opportunity will allow us to use the American Green brand name and have access to licensing and marketing services to help develop products for the recreational market in the state of Washington," says Kate Gonsalves, Manager of Paradigm, LLC a company formed for the purpose of obtaining a retail license with the Washington State Liquor and Cannabis Board (WSLCB). "Upon securing a license, we can open and operate up to three retail locations in the State of Washington. We have a great opportunity to secure each license and are eager to get under way in working with American Green and look forward to the future, " Gonsalves continued."
"This opportunity gives a tremendous boost to our branding program - product packaging to branding retail locations - all being operated under the American Green banner. It's a big step forward for us," stated Jonathan Miller, American Green CEO. "We're very excited to be able to work with Paradigm and help them open up to three retail locations in Washington. Paradigm is committed to the opportunity that will provide $250,000 in license fees and $250,000 in product development fees per store every five years. Assuming we open three stores, the fees will amount to $1.5 million over five years for the use of the American Green brand and demonstrates the profitability of our licensing model."
American Green branding has heretofore been limited to packaging materials in Colorado and Oregon. In Washington state, the retail location, itself, will be called "American Green" as well as the packaging in the store. The goal for American Green branding is national awareness through the offering of consistently premium products that consumers and patients can count on for their cannabis needs.
"This is a huge win for American Green. American Green branded stores carrying American Green branded products. It's what we were aiming for and it happened faster than expected," Miller continued. "Paradigm can test market American Green branded products more quickly, develop scalable product lines and make a large impact in the Washington market that American Green can carry over to other states. We have a great team on board to handle our growth which should help translate opportunities into revenues and bottom line profits for the company. ERBB-ON!"