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AMD's Corporate Vice President and General Manager, David McAfee, tweeted on Tuesday that Advanced Micro Devices (AMD, Financial) has pushed back its retail launch period for its RDNA 4-based graphics cards to March 2025. This announcement comes after speculation around the GPUs' release, which has already been pushed to this month based on early appearances of the GPUs at retailers and a vague 'Q1 2025' window spoken of during CES.
When contacted, AMD pointed out that "launch preparations are underway" but would not elaborate further, echoing this past week's 'Meet the Experts' webinar's 'stay tuned' mantra. Observers in the industry say that the delay could be because of incomplete driver development or the company's attempt to merge AI-powered FidelityFX Super Resolution 4 across a wider range of games.
It may also represent strategic stockpiling. The analysts said it would help if AMD were attempting to increase its share of the competitive GPU market. A delayed release could help AMD improve supply chains and ensure the product is available when launched.
This timing also might serve as a better look for AMD both at competitor pricing and performance metrics of Nvidia's GeForce RTX 5080 and 5070/Ti. Recent reports claim that AMD's RDNA 4 GPUs will be positioned as a high-demand product that appeals to gamers and creators due to their reasonably priced cards and enhanced AI features.
This article first appeared on GuruFocus.