In This Article:
AMC Entertainment Holdings, Inc. AMC has taken another bold step to elevate its premium cinema offerings. The company has announced an expanded partnership with IMAX Corporation IMAX to bring IMAX with Laser technology to over 180 AMC locations across the United States. This deal includes the addition of 12 new IMAX locations and the upgrade of 68 existing ones, marking the largest IMAX systems agreement in the United States since 2018.
Emphasis on the AMC Go Plan Bodes Well
As part of its ongoing AMC Go Plan, AMC, the largest theatrical exhibitor in the United States and globally, continues to invest in state-of-the-art technology to attract audiences seeking immersive viewing experiences. IMAX with Laser technology, known for its superior image quality, enhanced contrast and next-generation sound, is a key component of AMC’s strategy to differentiate itself in the competitive exhibition market.
AMC Chairman and CEO Adam Aron highlighted the importance of the expansion, noting that the introduction of IMAX with Laser technology across AMC locations aligns with the company’s commitment to enhancing the theatrical experience for millions of moviegoers in the United States.
This investment builds on AMC’s commitment to premium formats, which have consistently driven higher per-screen revenues compared to standard formats. The company’s strategic focus on upgrading high-performing locations, including AMC Lincoln Square 13 in New York and AMC Burbank 16 in Los Angeles, highlights its dedication to enhancing profitability through premium experiences.
Strengthening AMC’s Competitive Edge
AMC has long been a dominant player in the IMAX ecosystem, with eight of the top 10 highest-grossing IMAX locations in the United States. Its European subsidiary, ODEON Cinemas Group, also ranks among IMAX’s most successful global partners. The latest agreement cements AMC’s leadership in the premium theatrical segment, ensuring that it remains at the forefront of the industry’s recovery and growth.
For AMC, premium formats like IMAX have been a key driver of box office success. Moviegoers are increasingly willing to pay a premium for a superior theatrical experience, and this expansion allows AMC to capitalize on that demand. With blockbuster films continuing to generate strong IMAX attendance, AMC is well-positioned to benefit from higher ticket prices and increased concession sales.
Betting Big on the Future of Theaters
The cinema industry has had its share of challenges, from pandemic disruptions to shifting consumer habits. But AMC’s focus on premium upgrades aligns with an industry-wide trend — offering an experience that can’t be replicated at home. This expansion complements the company’s efforts to give audiences a reason to return to theaters and keep AMC relevant in a changing landscape.