Amazon unveils new Echo speakers, Fire TV and Spot alarm clock

Amazon unveiled the all-new Echo Dot on Wednesday in Seattle for just $99. Source: JP Mangalindan/Yahoo Finance
Amazon unveiled the all-new Echo Dot on Wednesday in Seattle for just $99. Source: JP Mangalindan/Yahoo Finance

Amazon (AMZN) announced a slew of new products and product updates at its posh Seattle headquarters on Wednesday aimed at expanding its reach into your home, from new speakers to a device that could replace your alarm clock.

Here’s what the tech giant unveiled:

An all-new Echo speaker

Amazon’s all-new Echo Dot will come in several colors, including black and this wood veneer. Source: JP Mangalindan/Yahoo Finance
Amazon’s all-new Echo Dot will come in several colors, including black and this wood veneer. Source: JP Mangalindan/Yahoo Finance

Available for sale Wednesday for $99 — $80 less than its predecessor — think of this year’s all-new Echo as a smaller, move svelte version of the first Echo speaker, which Amazon initially released back in 2014.

This year’s version features several upgrades, including an all-new audio design with a mini built-in tweeter and subwoofer the company promises will pump out richer, deeper sound, as well as newer “far-field” technology with noise cancelling for better voice recognition so Alexa can understand your commands from farther away. The new Echo will also come in at least four colors based on the onstage demo, including black, silver, white, and a type of wooden veneer.

“A kitchen is a very tough acoustic environment; a living room is a very tough acoustic environment,” explained Dave Limp, Amazon SVP of Devices and Services, of the company’s reasoning for introducing the improved design.

Indeed, a brief demo of the all-new Echo onstage suggested the Echo will offer louder room-filling sound — a significant improvement upon the first Amazon Echo and Echo Dot speaker, which the company introduced in years past.

The Echo Plus

The Echo Plus offers much better audio than its predecessor. Source: JP Mangalindan/Yahoo Finance
The Echo Plus offers much better audio than its predecessor. Source: JP Mangalindan/Yahoo Finance

Also announced? The Echo Plus, a speaker that largely resembles the same tall cylinder-shaped Echo speaker shoppers were already familiar with. That version will also sport improved audio and even come with one Philips Hue bulb, which users can control with voice commands. The Echo Plus will retail for $149 — about $30 less than its predecessor.

One of the Echo Plus’s new features is what Amazon is calling a built-in “smart home hub,” which lets you easily connect smart devices around your home — compatible lights, locks, and switches, for instance — just by saying, “Alexa, discover my devices.”

Given the rate of tech innovation today, Wednesday’s announcement isn’t all that surprising. Perhaps more somewhat surprising was Amazon’s drastic $80 price cut on the Echo product and $30 on the Echo Plus. In doing so, Amazon is sending a very clear message: it wants to put as many Echo speakers as possible in as many households as possible, and price should not be a barrier to entry.

An improved Fire TV

This year’s Fire TV plugs into an HDMI output and sort of just hangs — literally. Source: JP Mangalindan/Yahoo Finance
This year’s Fire TV plugs into an HDMI output and sort of just hangs — literally. Source: JP Mangalindan/Yahoo Finance

Amazon also covered its bases by unveiling a new version of its Fire TV device for just $69 — nearly $30 less than its previous Fire TV streaming boxes.