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Amazon Gains from Holiday Spending

Amazon.com’s (AMZN) fourth quarter earnings of 21 cents missed the Zacks Consensus Estimate by 8 cents (27.6%). However, shares appreciated 8.9% in extended trading, more than making up for the 5.7% decline during the day, due to operating margin improvement for the first time in five quarters.

Revenue

Amazon reported revenue of $21.3 billion, up 54.0% sequentially and 22.0% from the year-ago quarter. This was in line with the guidance for the quarter of $20.3-22.8 billion (up 55.7% sequentially, or up 23.3% year over year at the mid-point), although short of our expectations. Year-over-year revenue growth was 23% excluding unfavorable currency impact.

Around 57% of sales were generated in North America, representing a sequential increase of 54.4% and a year-over-year increase of 23.0%. The balance came from the International segment, which grew 53.5% sequentially and 20.8% year over year (23% excluding unfavorable currency impact).

Active customer accounts increased by 12 million to more than 188 million. Active seller accounts stayed above 2 million. Paid (third-party) units were 39% of total units in the third quarter, compared to 41% in the second quarter.

Key strategies for driving revenue growth remain a vast selection, competitive pricing, free shipping, user experience on Amazon properties and the Amazon Prime program. Fulfillment centers are also important, since they are essential for providing the level of customer service that Amazon customers have come to expect of the company. Over the past year, Amazon has been investing heavily in fulfillment and technology & content.

Segment Details

Amazon’s North America Media business was up 31.1% sequentially and 13.3% from last year to 14% of total revenue. The consumption of digital content across categories is helping the business. While selling and lending books on the Kindle platform continues, Amazon is also developing its direct publishing business.

In addition to Kindle ebooks, Amazon is going great guns with its video content. Prime Instant Video has the broadest reach, across Kindles, Microsoft’s (MSFT) Xbox 360, Sony’s (SNE) Playstation 3, Apple’s (AAPL) Mac or other PCs, as well as on TV.

Additionally, titles were expanded to 36,000 movies and TV episodes in the last quarter. Amazon’s reach and value proposition are making it a key player in the video distribution business. The category saw strong double-digit growth in four of the last five quarters.

The Electronics and General Merchandise (:EGM) business in North America (40% revenue share) was up 68.0% sequentially and 23.6% from last year. EGM is a more seasonal business with holiday-driven spending having a significant impact.