Alphabet’s Discounted Valuation Is an Antidote to Tariff Risk

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(Bloomberg) -- Despite being targeted by Beijing in retaliation to US trade tariffs, Alphabet Inc.’s durable growth and attractive valuation may offer insulation from all the geopolitical uncertainty.

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China on Tuesday announced a probe of Alphabet’s Google for alleged antitrust violations. Given the firm’s search services have been unavailable there since 2010, the stock gained 1.5%, rising ahead of results due after the close.

While the Google parent has been trading near record levels, analysts say it still stands out as a bargain, especially among megacap tech firms at the heart of artificial intelligence — the trade that has lifted markets for two years.

“Alphabet is less susceptible to tariff risk than the more hardware-focused tech names, but it also has insulation from how strong its cloud and ad markets are,” said Dan Eye, chief investment officer at Fort Pitt Capital Group in comments made before China announced retaliatory moves. Eye said Alphabet was “easily” his favorite stock among the Magnificent 7. The valuation and earnings growth make for “a really attractive combination.”

After President Donald Trump agreed to delay 25% tariffs on Canada and Mexico for a month, China announced it would target a handful of American firms and put levies on some US goods — moves that were seen to be relatively restrained.

Bloomberg Intelligence analysts Robert Lea and Jasmine Lyu noted that the focus of China’s investigation is likely on “the market dominance of Google’s Android mobile phone operating system in China’s smartphone sector,” citing IDC data showing that approximately 70% of smartphones sold in China were Android-based in 2024.

While the back and forth speaks to the level of geopolitical uncertainty investors face in coming months, markets are looking to the search giant’s results to keep the rally in Big Tech stocks going, after last week’s earnings reports assuaged concerns.

The stock climbed 7.8% in January, hitting record levels and building on last year’s gain of more than 35%. It has outperformed the Nasdaq 100 Index since the start of 2024.

Despite that strength, Alphabet is the cheapest stock in the Magnificent Seven group of tech companies, trading at less than 22 times estimated earnings, a discount to the Nasdaq 100. The lower valuation partly reflects concerns over competition in AI and heightened antitrust pressure, although the outlook of the latter is unclear under the Trump administration.