We recently published a list of 15 Best Low Priced Dividend Stocks to Buy Now. In this article, we are going to take a look at where Ally Financial Inc. (NYSE:ALLY) stands against other best low priced dividend stocks to buy now.
Concerns over an escalating trade war and rising geopolitical tensions have triggered waves of selling in stock markets over the past week. The United States has been at the center of these developments, as President Donald Trump intensified his rhetoric on trade tariffs, which are expected to raise costs for both consumers and businesses domestically and abroad.
Since reaching a peak in mid-February, the broader market—an index tracking America’s largest companies—has declined by 7.3% as of March 17 and is down 3% for 2025. Meanwhile, the Nasdaq, which focuses on technology stocks, has fallen 7.2% this year. As a result, the US market has now dropped below its levels prior to the so-called “Trump bump” in November, when Trump’s election victory initially drove markets higher.
The year 2025 has been marked by significant events, ranging from corporate earnings and guidance updates to concerns surrounding DeepSeek and the fluctuating stance on tariffs by President Donald Trump. These developments have contributed to heightened market volatility, creating uncertainty for investors. A report by Morningstar suggested that investors should prioritize fundamental analysis, adopt a long-term perspective, and remain mindful of valuations. In line with this approach, the firm’s analysts continue to assess the long-term fundamentals shaping sector outlooks and evaluate the key assumptions driving valuation models. Given the ongoing uncertainty surrounding the potential implementation of tariffs, adjustments to projections and valuations will be made once there is greater clarity on the extent of the tariffs and their expected duration.
Dividend stocks have gained popularity during market downturns, as they offer shareholders a steady source of income. Following a period where growth stocks dominated, interest in dividend investing has been on the rise. According to a report by Franklin Templeton, US-listed dividend-focused exchange-traded funds (ETFs) saw a significant increase in investor interest, with average monthly net inflows reaching nearly $3.3 billion in the six months leading up to January 31, 2025. This marks a sharp contrast to the $107 million recorded during the same period the previous year.
Amid an uncertain global economic environment, investors are gravitating toward more stable assets to create balanced portfolios. Dividend stocks, particularly those backed by strong fundamentals, are known for generating consistent and predictable cash flows. Since these cash flows play a crucial role in equity valuation models, determining the intrinsic or fair value of dividend-paying stocks is generally more straightforward than valuing growth stocks.
The Dividend Aristocrat Index, which tracks the performance of companies with at least 25 consecutive years of dividend growth, has surged by over 3% in 2025, so far, compared with a nearly 3% decline of the broader market, as of the close of March 17.
Our Methodology
For this list, we screened for dividend stocks with forward P/E ratios of less than 21 and share prices below $50, as of March 17. From the group, we picked 15 companies for their robust financial health, consistent dividend track records, and stable balance sheets, making them attractive options for income-focused investors. The stocks are ranked according to their share prices, as of the close of March 17.
At Insider Monkey, we are obsessed with hedge funds. Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).
Is Ally Financial Inc. (ALLY) The Best Low Priced Dividend Stock to Buy Now?
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Ally Financial Inc. (NYSE:ALLY) is an American bank holding company that primarily focuses on auto lending. Originally part of General Motors, it became an independent entity following the financial crisis. Now operating as an online-based bank, it manages $143 billion in retail deposits and offers an investment platform, among other financial services. It is the largest independent auto lender in the United States, meaning it operates separately from automakers like Toyota Financial Services. In 2024, the company issued $39.2 billion in auto loans, with an average yield of 10.4%. In addition, it has a significant insurance division, generating nearly $1.5 billion in auto insurance premiums over the year.
Ally Financial Inc. (NYSE:ALLY) has recently chosen to streamline its operations by exiting certain non-core business segments to concentrate on its primary areas of focus. As part of this strategy, the company sold its credit card business and discontinued new mortgage loan applications after January. Moreover, it anticipates saving over $60 million annually through recent efficiency enhancements.
Ally Financial Inc. (NYSE:ALLY)’s cash position remained strong at the end of Q4 2024. The company ended the quarter with $9.4 billion available in cash and cash equivalents, up $1.6 billion QoQ. Currently, it offers a quarterly dividend of $0.30 per share and has a dividend yield of 3.48%, as of March 17. The company has never missed a dividend since 2016.
Overall, ALLY ranks 8th on our list of best low priced dividend stocks to buy now. While we acknowledge the potential of ALLY as an investment, our conviction lies in the belief that some deeply undervalued dividend stocks hold greater promise for delivering higher returns, and doing so within a shorter time frame. If you are looking for a deeply undervalued dividend stock that is more promising than ALLY but that trades at 10 times its earnings and grows its earnings at double digit rates annually, check out our report about the dirt cheap dividend stock.
