In This Article:
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AliExpressLocal Marketplace program offers a new self-serve option for sellers looking for greater channel control
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New AliExpress Open API and Third-Party Software Vendor (ISV) enable direct integration for automated product listings and real-time inventory control
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Upcoming event in Los Angeles on April 3 will highlight how sellers can best leverage AliExpress
LOS ANGELES, March 17, 2025 /PRNewswire/ -- AliExpress, an international online retail marketplace, today announced an expansion to its AliExpressLocal program, introducing the new AliExpressLocal Marketplace model as well as advanced integration tools. Designed to enhance flexibility and operational ease for local sellers, the new offerings underscore AliExpress' continued commitment to empowering merchants as the platform celebrates its 15th anniversary.
In October 2024, AliExpress announced the launch of AliExpressLocal Direct, welcoming U.S. merchants onto the platform for the first time. With the launch of Marketplace, the AliExpressLocal program will feature two distinct models, allowing sellers to tailor their approach based on business capabilities and goals.
The New and Improved AliExpressLocal
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AliExpressLocal Marketplace: A self-serve, marketplace model providing sellers with maximum autonomy. With this model, U.S. merchants have more flexibility in determining the pricing, marketing, and merchandising of their products. Additionally, merchants will have access to helpful tools, including sales and traffic data, the ability to create personalized post-purchase emails, and full control over the minimum advertised price (MAP).
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AliExpressLocal Direct: The ideal model for merchants seeking hands-on assistance from AliExpress, this program will offer sellers help with marketing and merchandising at no additional cost. Additionally, AliExpress will provide valuable tools for price management and customer support, streamlining shop management processes.
Each model offers comprehensive and personalized support for local sellers, including a three-month free trial, 1:1 onboarding process, and shop launch assistance. Sellers across both models will also benefit from essential functionalities such as inventory management and order fulfillment tools, enabling smoother operations. No matter the choice, sellers can confidently explore a new channel to expand their business.
Further bolstering support for local sellers, AliExpress is also introducing two application types based on sellers' developer qualification: AliExpress Open API and Third-Party Software Vendor (ISV). These tools enable SaaS platforms to integrate directly with AliExpress, enabling merchants to more effectively automate product listings, receive real-time inventory updates, make pricing adjustments, and better navigate order management and fulfillment tracking. Designed with the specific challenges of sellers in mind, the API reduces manual tasks by synchronizing data, allowing for smoother multi-channel management across different marketplaces. This reduces the risk of human error and provides sellers with more accurate, up-to-date information to make informed decisions.