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Alibaba Shares Jump on AI Gains as Momentum Continues. Is It Too Late to Buy the Stock?

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Alibaba (NYSE: BABA) shares got a nice boost following the Chinese company's fiscal third-quarter results, which showed a nice rebound in its e-commerce business as well as strong artificial intelligence (AI) growth.

The stock has had a tough past five years, losing about a third of its value, but it has been rallying lately. The stock is now up about 70% year to date and has nearly doubled over the past year as of this writing.

Let's take a closer look at Alibaba's most recent earnings to see if the stock's rally can continue.

The turnaround is taking shape

Alibaba's largest business remains its e-commerce segment, which consists of leading Chinese e-commerce platforms Tmall and Taobao. Tmall is China's premier e-commerce marketplace where established brands sell their merchandise, while Taobao is a platform used by both individuals and businesses to sell merchandise.

The company's e-commerce business has been under pressure the past few years from heavy competition, especially from PDD's Pinduoduo platform, as well as a weak Chinese consumer economy.

However, the segment posted solid 5% growth in its fiscal third quarter (ended in December) to $18.6 billion, including 9% growth in its important third-party business. Alibaba credited the growth to higher gross merchandise value (GMV), which is the total value of goods sold through its platforms, and a high take rate (the fees charged by the platforms themselves).

Management also noted that it was seeing more uptake of its new AI marketing tool Quanzhantui, and that it benefited from the new software service fee it implemented. Its segment earnings before interest, taxes, and amortization (EBITA) rose 2% to $8.4 billion.

The company said it is also seeing solid customer growth. This included double-digit growth for its 88VIP premium memberships, which reached 49 million at the quarter's end.

Its cloud intelligence group, or cloud computing segment, saw revenue jump 13% to $4.3 billion. AI-related revenue soared by triple digits for the sixth straight quarter. The segment's adjusted EBITA, meanwhile, climbed 33% to $430 million. The company touted its foundational AI model Qwen 2.5-Max, noting its industry-leading performance.

Alibaba said it will invest aggressively in AI infrastructure, with plans to spend more in the next three years than it has over the last decade. It said its goal is to achieve AGI (artificial general intelligence), where AI can attain 80% of human capabilities.

The company's other businesses also generally showed strong revenue growth, led by a 32% increase to $5.2 billion from its international commerce segment (AIDC). These emerging businesses continue to scale up but are currently largely unprofitable.